9/14/10

 

Murky domain ethics, issues raises its ugly head in #RVA

Murky domain ethics, issues raises its ugly head in #RVA: http://bit.ly/bJgW8y

I am considering how it effects Classic Kitchen's brand...

For years, I've passed their showroom, noted their subtle palette, their sophisticated, airy elegance, and considered it a good, solid brand.

In fifteen seconds those years of reputable outlook were destroyed by reading about their unapologetic acquisition of their competitor's names via domains that instead ended with .biz, .info, etc.

I'll let the lawyers whine about the legality of these actions.
But for myself, I will never look at Classic Kitchens again as an attractive brand, trustworthy, or where I would ever want to spend my money.

Even if a consumer hasn't read the article, how will they feel when, seeking Franko Lafratta Construction or Lane Homes, they instead end up on Classic Kitchens' web site?
I would certainly feel tricked.
It might be good SEO (it's not), even legal; is it good brand strategy?

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