#WhoAmI Really? The Personal Side of Twitter

It's Thursday afternoon, and Twitter is bogging down and backing up. The 'fail whale' is being triggered as a mass of people post atypically personal information about themselves and broadcast it to all of Twitter... Why? Because @barefoot_exec invited them to using #WhoAmI.

I chimed in as well. Partly because describing myself in 140 characters was an intriguing challenge; partly because I wanted that anonymous congregation to know who I really was (even if only for a second... the massive number of incoming responses washed over and refreshed the feed almost instantaneously.)

Part of me believes that there is not a place in Social Media for personal idiosyncrasies, and that you should maintain professionalism in any venue where you may encounter business opportunities. But as Copeland mentioned in the office earlier today, 2009 may be the end of the veil between professional and personal. Companies have been checking out current and prospective employees using their online social profiles for some time, but as an employee it was just something to consider when you were letting your friends take and tag pictures on FaceBook and MySpace.

2009 might be the year where everyone admits we're human, and that in the age of complex 24/7 social networking you either need to have an unmanageable number of profiles, or you had better like the person you really are.

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Classicly Cool / Happily Hued Copeland Casati Media

Thanks to Amy for pointing out our color scheme is supposedly "in" this year.

From Pantone's web site:
"Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.""

Consolation for the years we're not so "in"?
Eh, the classic happiness of having a timeless organic color scheme! ; )



Still Skeptical About Twitter?

Still skeptical about twitter?
See how one small coffee shop doubled their clientele.

For my clients whom are small business owners (and a certain fair trade coffee shop in Irvington should take note especially! ; ) ) twitter can be an extremely useful tool for
1. meeting others in your local environ who might not have heard of your business
2. exposing yourself to other enthusiasts in your industry who might patronize your online store.
Contact us, we're happy to explain in more detail.




The Basics

For over ten years, we have been so fast and furious on our client's sites and strategy, we rarely pause to speak as a voice for Copeland Casati Media.
If you would like to hear us, please listen in through the following streams:

Copeland Casati Media (Copeland Casati) www.twitter.com/copelandcasati
Copeland Casati Media (Amy White) www.twitter.com/rvamedia
Copeland Casati Media Web Trends (Various Staff) www.twitter.com/rvaweb
Copeland Casati Media (Various Staff) www.twitter.com/C3media
Green Modern Kits www.twitter.com/greenmodernkits
RVA Green Drinks www.twitter.com/rvagreendrinks

The Voice of Green Modern Kits www.greenmodernkits.com/casa-ti1.htm

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Green Cabin Kits News

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The Shorty Awards: Comin' Up Short?

How many begs for Shorty Award Votes did YOU get today?
Over the past weeks?

I have a question: Am I the only one wondering about the relevance of The Shorty Awards?

Apparently the awards are for
"The best producers of short* content in 2008
*140 characters or less, on Twitter"

From ALL the nominations on Twitter (and how many people are on twitter now?), the top five in each category are culled to nominee status, at which point we're supposed to vote for the best of those five.

I had become annoyed as several people's streams turned into vote begs.
And watched their employees in turn implore their followers to vote for a nominee.

I shook my head: Where's the content? Where's the value? Where's the shiny haiku that would floor me in 140?

So, today I finally sauntered over to The Shorty Awards to see what the fuss was about, since it's all these people could bray about.

And I noticed... that...
Go through the categories.
They have the person with the most votes listed first, the second most popular, then the fifth most popular, on (supposedly) ALLLLLL of twitter, last.

Are you kidding me?
THESE are the top five in every category and the most popular only garnered an average of 100-300ish votes? And the least of the TOP FIVE NOMINEES had about 6-20ish votes?

Of all of Twitter?
Of all of their followers? And their minions followers?

I noticed the Social Media category had only 4 Nominees... of ALL of Twitter... that says...

Sounds like another pointless bloaty conference where the "honorees" pay travel and lodging (and fees?) to sit around and... tweet?