Musings and laughter at the Richmond web / media agency copeland casati media C3.
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Sustainability In The New Economy, And The Right To Do So
I believe that a holistic, sustainable approach to business includes many revenue streams, where you're not just mining one job and sell, sell, sell to have that job wear deeper into the natural business of your community, but to have the ability to offer multiple skills to address your clients', hence the community's, needs.
Imagine my dismay when I heard a friend's employer had sent them a Desist Letter for a separate skill from which they were earning revenue on the weekends.
Picture this: You work in a hat factory, where you create glorious, coveted hats.
On the weekend, because of your natural gift and talent for sewing, others hire you to make pretty dresses.
The employee ends up rewarded while exploring other skills, the employer gains insight and knowledge from their employee trying out new sewing methods that then might make their hats better, and the branding for having such an employee, for the employer, is usually strengthened, because, heck: YES, WE'RE THE FIRM WHERE THE FAMOUS DRESS MAKER AMY WHITE WORKS WHERE SHE ALSO PLIES HER CREATIVE SKILLS IN GRAPHIC DESIGN!
(Sorry Amy, it was just too easy, a good example within our own company and yes, we *are* thrilled you work here... and make fabulous dresses... : ) )
Besides, here at Copeland Casati Media, we know a thing or two about hats...
The Next Economy I believe business must embrace sustainability, multiple revenue streams; and if corporations do, how can they not expect their employees to do the same?
Thoughts On Rudolph.Yes, Richmond. We killed Rudolph.
What's interesting to me is to watch online reactions to The Rudolph Incident by a few local business people. Some are speaking gravely, quietly about What Others Will Think About Richmond and that's where they are wrong. Richmond. Happier cities would laugh.
Laugh. It's a nail biting drama, tragic and compelling and I could not stop snort laughing, as the slo-mo horror of the drama unfolded. You have over 400 years of history and culture, building on it daily. That includes moments like these. What would New York or Austin do? They'd celebrate, brag, and add it to their tome of Legendary Tales. Richmond is bigger, and even funnier than a balloon. Really? Are you really reduced to just Oh My Gosh People Will Think Richmond Is Only A Tabloid Balloon?
I can see the marketing firms now, calling the tourism and business cheerleaders: "We can help you through this." Oh, Those People's Richmond... Don't you realize that yes, your textbook history is rich, but your history also includes Dirt Woman, Ham A Ganza, a fabulous arts scene, and now, Rudolph. AWESOME. Next year, I want to go to that infamous parade. Because you never know what will happen next...
Oh... that reminds me: Speaking of creative fun:
Ham A Ganza's right around the corner!
Bring a ham, dollars, and yer humor, to benefit The Central Virginia Food Bank.
To Consider : Digital Marketing In 2011
If you are not using these "best practices" of image naming, seo friendly website construction, adding your business to Google Maps, foursquare, etc., then you will be left behind.
As the Groupon / twitter / foursquare etc. entities intersect (and merge), those active will benefit.