3/13/14

 

Web Site Marketing And Optimization: Long Live OC/DC

I have long railed against the spammy SEO companies that unfortunately proliferate the area...
Here's a great SEO post today from Copyblogger...

"Make no mistake: legitimate SEO tactics still matter today as part of any content marketing campaign.
The problem is that the terms themselves — SEO and search optimization — are used when discussing what is actually the broader strategy of content marketing.

Introducing “OC/DC” — the replacement for SEO

What people really mean when they say “SEO” is the idea of optimizing content for discovery and conversion across a wide spectrum of the web … not just search engines."

This is a must-read article for anyone responsible for their site traffic and marketing. 
Re-thinking, re-optimizing, re-titling old articles with high traffic, considering more aggressive calls to action, analyzing the site for optimization on mobile are all great recommendations site owners should embrace, today.

Oh, and many of my clients will laugh as I again point out this is yet another article reinforcing my old rant about load times! : )

Hope you enjoy.

Labels: content marketing, search engine marketing

4/7/13

 

Death of the Social Media Strategist?

Labels: marketing, search engine marketing, social media

2/1/13

 

Search, The Web, Our World.

Thought I'd share this thought provoking article, "The End of the Web, Computers, and Search as We Know It" by Yale's David Gelernter... it is not so much as new, what he's explaining, as we have all witnessed in the past few years, but gives a great in-depth explanation of where we are, and going, on the web and with computing.

"Instead of doing an endless series of separate searches, we tune the knobs on our stream-browser to continuously feed us just the information we need.

This future doesn’t just kill the operating system, browser, and search as we know it — it changes the meaning of “computer” as we know it, too. Whether large or small (e.g., a smartphone), a computer’s main function in the near future will be tuning in to — as a car radio tunes in a broadcast station — the constantly flowing global cyberflow. We won’t care much about the computer devices themselves since we’ll be more focused on the world of information … and our lives as attached to it. "

Read the entire article, here.

Labels: data, internet, marketing, search engine marketing

1/22/12

 

Blogging For Ideots

From : http://thedoghousediaries.com/302

"Strategy
He forgot de-motivational posters. Ideot."

Labels: blog, search engine marketing, seo, social media

1/25/11

 

Get Social, Even More: Critical To SEO

Labels: bing, google, marketing, search engine marketing, seo

1/20/11

 

If You're Not Local, How Can You Compete in an Increasingly Local Google?

Labels: google, local, search engine marketing, seo

1/12/11

 

Momentfeed

Labels: analysis, marketing, search engine marketing, seo

1/11/11

 

We Are Calling About Your Google Profile...

Labels: scams, search engine marketing, seo

 

44% Of Online Sharing Occurs Through Facebook.

Labels: facebook, marketing, search engine marketing

12/8/10

 

To Consider : Digital Marketing In 2011

Labels: marketing, search engine marketing, social media

2/11/10

 

#SnOMG Doesn't Stop Data

No, really, #SnOMG was fun!

Until yesterday, when the blizzard hit as our children were on a school bus truckin' up Interstate 64...
But even then, once they were safe, I enjoyed it and, on my lunch break, even attempted my first cross country skiing! And I only broke one pole!!!! (I never said I was graceful.)


Here's what we rounded up this week to consider:

• What search engines say about you (and for your clients): http://adage.com/digital/article?article_id=141956
• What's publicly available info on Facebook? It's not clear, not consistent, and its flaws may surprise you. http://bit.ly/9ISL5V
• Divers in Norway seem to dislike being disturbed by the Google Maps car during their daily tanning session http://bit.ly/9GQ5wD
• Here is a great article on the collision of Google and Facebook... a big picture view: http://regulargeek.com/2010/02/10/facebook-and-google-on-a-collision-course/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+RegularGeek+%28Regular+Geek
• And Jeremiah Owyang continues the thread in "Google Buzz vs Facebook vs MySpace vs Twitter" (with which I agree).
• Continuing on this topic, here's what Harvard Biz has to say: "Google's Buzz, Twitter and the Semi-Public Life" http://s.hbr.org/ahup7K
• Like the Super Bowl? Like Twitter? Then this data should be mesmerizing fer ya.
• Missed the Super Bowl ads? Were ya focusing on the nachos (and maybe some beer) too much? Forbes has created an embedder where you can watch 'em all, once available.
  

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, google, search engine marketing, social media, social networking, trends, twitter

11/17/09

 

Richmond Web + Media C3 Roundup: Copeland Casati Media

Locally, in Virginia, we all got hit with the storm. I hope you, and your community, made it through alright. Through technology, I was able to be closer to my friends who have a boatyard on the bay, and check on my family's house as the storm progressed, then ebbed.

• My friends Matt and Jen uploaded *crazy* videos of the storm on YouTube and FaceBook
  
• I breathlessly watched multiple views from the docks at a local marina's web cam, which refreshed every 30 seconds
• Later, a neighbor emailed pictures of the house and my aunt's house so that, even though the road was still flooded and we were unable to reach the house, we could see how we, and other family members and neighbors, fared. (Here's our dock under water, in the picture on the right...)
  
• And I literally went, "Aaaaaaaa!" when Jen, the pirate bandit she is (that's why we're friends : ) ), sent me this: A video of our house after the storm. And the boat is ok. Even the canoe is still there.
  

Ok, on to tech / media news:

• Not just Microsoft. Not just Google. T'ain't stopping there: Twitter and LinkedIn. Really! (Do we care? Kind of. But not passionately.)
  
  
• Right when you got the hang o' twitter lingo and methods, the RT (retweet) evolves. Here's a good article to update you on what's going on: "Retweets Will Never Be The Same (Unless You Want Them To Be)"
  
  
• I keep bringing up SideWiki... here's how to keep track of your own site SideWiki via rss.
  
  Again, although I "get" the arguments FOR SideWiki, it just doesn't feel right. I have not seen one use of it in a traditional, wiki, helpful way. 
  
  I understand that people talk. And that they talk about your business, and that you need to be out there, engaging them, ensuring you are part of the conversation about your own brand. But shouldn't you have the right to shut the door in your house, on your own site, at the end of the day, to detractors? (Note: SideWiki is through the browser, not actually on the site, but visually it is the same effect.)
  
  I "get it," I really do. But I can't help but wonder what Miss Manners would say. 
  
  As Amy agreed, "'If you can't say something nice, at least try not to flame the pants off of them?'"
  
  
  
  
• 
  
  You know the sayin' about eggs in one basket, right? Well, in the internet world, you always need to look to new markets, new venues, for ways to spread, cull information.
  
  
  
  • Here is why Bing and The Wall Street Journal Could Hurt Google.
  • Check out Spezify. For someone like myself who uses image search often, it is a site to note. Not just for the results, for seo of your own product.
    
  • A useful search engine API launches today:
    Factery Labs Makes Other Search Engines Look Incomplete
    

And that's our notes from a busy week, thanks for listening!
P.s. If sustainability and urban chickens interests you, I was quoted in the Richmond Times Dispatch this week on the subject! Take a gander, head over and check out the issue here!

...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: API, bing, google, LinkedIn, search engine marketing, sidewiki, twitter

11/5/09

 

C3 Richmond: Copeland Casati Media + Web Roundup

• It's a very twitter-focused week.
• Locally, Richmond's 5th annual List Of Companies To Watch by Venture Forum, a entrepreneur networking group for those in the investment profession, had eight local companies featured this week.... none whom are on twitter.
   
• Correction: PowerPact is on twitter.
  Their last tweet was in August.
  
  
• Maybe you don't think all this social stuff applies to you. Here's a big memo, if you value your site, and business, being found in search engines: Tweets matter.
  
  
• And with that... lists. I am especially interested in how lists will affect seo... If you want to troll public lists by subject, etc. (and add your own) you can check out Listorious.
  
  
• You've heard me talk about Sidewiki. Here's how to claim your site.
  
  
•  And twitter lists are now for everyone, and here's what you and your business need to know.
  
  
• And Google's big news? Dashboard. Read all about transparency, choice and control with Google Dashboard here.
  

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: advertising, google, search engine marketing, seo, sidewiki, social media, trends, twitter

10/28/09

 

Richmond Web And Media Roundup: Halloween Edition!

• Just in time for Richmond's Zombie Walk and Halloween: Facebook sees dead people!
  
  
• It's not just about real time search. This is just the beginning... [Spooky laugh inserted here]
  
  
• If you are a blogger / active social media participant, you may have noticed the rise of aggregation sites taking your content, your voice without your permission.  These sites use your content to make money- through Google Adword sponsors, etc. and increase their site's search engine ranking in a topic, therefore ranking them higher than your own hard-wrought site's industry content.  I resent that...
  
  
  
  
  
  
  I *do* take the time to report these sites to Google, because I have found that when you discover one site is taking your content, it repeatedly does so.
  
  I've also added Google SideWiki to my arsenal - Yo, if they're gonna take my voice, then I get to write "on" their site*, telling visitors (granted, not many have SideWiki installed yet but still...) what I think! AND leaving LOTSA links to my own site.
  
  *Note: SideWiki is not technically "on" a site but within the browser.
  
  
  
  
• With that "one-two" Google punch I deal thieving websites, these September statistics from iCrossing make me feel like like it might have quite an affect on their seo... in that, if AdWords / Google penalizes them for taking other's content once it's reported, it *will* hurt them. Remove the revenue and ranking rewards, remove the motivation for sites to steal voices.
  
  
• Yes, I "get" the arguments in favor of aggregation, "all data is public"...
  but I'm not emotionally convinced. 
  
  Several sites post my content *with my permission,* which I happily grant because they are 1. publications I respect who 2. asked my permission and that are 3.industry respected and 4.link the synopsis of my content to my sites, where readers can access the full content.
  
  Yes I share my stories on the 'net... but still, my writing remains such a personal piece of me, so 'private' even though it's public... Each time I discover a new theft of content, it's like... it's like...
  they take another little piece o' mah heart now, baby...
  
  
  
• Great article in Business Week: Rise of the 'Homepreneur', which starts out with a bang:
  
  
  

  "More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake. An estimated 6.6 million home-based enterprises provide at least half of their owners' household income. Together these "homepreneurs" employ one in 10 private-sector workers, and by many measures they're just as competitive as their counterparts in commercial spaces."
  

  Not only are home-based businesses just as competitive, their employees are often happier than their cubicle-bound counterparts, therefore remaining with the successful business. This garners not only financial revenue (also benefiting the surrounding commmunity, providing jobs and revenue) but don't underestimate the cultural and environmental benefits such business models offer: no commuting,  greater satisfaction of lifestyle, healthier eating and exercise, workplace composting, less waste...
  
  Speaking of environmentally friendly, I hear some companies even have traditions like Vintage Hat Friday, where they showcase reuse and recycling, and celebrate repurposed clothes (and hats) in the work place! ; ) Our workplace was recently featured in V Magazine for many of the reasons above.
  
  
  
  
• We hope you all have a safe Halloween. If you're still scared of social, here's a good article overview that explains some top venues and why cold technology needs to always keep community in mind.
  

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, search engine marketing, seo, sidewiki, social media, voice