1/22/12

 

Blogging For Ideots


From : http://thedoghousediaries.com/302

"Strategy
He forgot de-motivational posters. Ideot."

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# posted by Passive Solar Prefab Homes @ 1:08 PM 0 Comments

1/17/12

 

Little Plusters

Lady Gaga just joined Google+...
https://plus.google.com/u/0/101849747879612982297/posts/bSpAJRztYE5

Interesting how she wasn't showing up in search but others, with Google+ accounts, like Brittney Spears, were...

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# posted by Passive Solar Prefab Homes @ 3:15 PM 0 Comments

2/21/11

 

The New SEO is About Relationships and Relevance.

The New SEO is About Relationships and Relevance.

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# posted by Passive Solar Prefab Homes @ 10:29 AM 0 Comments

1/25/11

 

Get Social, Even More: Critical To SEO

I know y'all have been hearing me say this for a long time, even when critics argued differently re: twitter & no follow, etc. but now more than ever if you want your business to be found YOU MUST EMBRACE SOCIAL. 

 

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# posted by Passive Solar Prefab Homes @ 7:01 PM 0 Comments

1/20/11

 

If You're Not Local, How Can You Compete in an Increasingly Local Google?

If You're Not Local, How Can You Compete in an Increasingly Local Google?

"...there's a new type of Google Gold Rush. He's referring to getting the prime listings from Google Places, which Google will often place at the top of the SERPs. "

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# posted by Passive Solar Prefab Homes @ 10:02 AM 0 Comments

1/12/11

 

Momentfeed

Momentfeed is Google Analytics for the Real World

 

 

(Thanks, @NiniBaseema!)

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# posted by Passive Solar Prefab Homes @ 7:08 PM 0 Comments

1/11/11

 

We Are Calling About Your Google Profile...

Richmond, do not fall for this Google phone scam that is making its rounds here lately.

If you get a call, 

"We are calling about your Google profile. Press 1 to get on the first page of search engines..."

It is a scam.

Read more here: http://800notes.com/Phone.aspx/1-405-283-8500/3

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# posted by Passive Solar Prefab Homes @ 1:10 PM 0 Comments

9/8/10

 

SEO: Google Instant is here!

Google Instant launched today, and returns results as you type your search query.
Check it out:
http://www.pcworld.com/article/205041/google_instant_searches_the_web_before_you_type.html
How will this affect your web site's SEO?
Maybe the question is instead how will it affect web sites built with *bad* SEO.

More on Google Instant:
(I think he has some good points)
http://blog.positiontech.com/seo/seo-lives-on-despite-google-instant/

And who owns the alphabet? http://greatfinds.icrossing.com/n-is-for-netflix/

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# posted by Passive Solar Prefab Homes @ 2:10 PM 1 Comments

8/30/10

 

Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO.

Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO. 

I think this article is mis-titled. It wasn't Google, it was tricky SEO firms that penalized this business.

This is why I place so much emphasis on my clients doing their own natural outreach, with their own voice, honestly.  If you're hiring firms and seeing your traffic jump from a few hundred to a few thousand quickly, beware.  I have yet to see a SEO firm here that is not using questionable tactics.

Building your online seo is a slow but steady climb where hard consistent building of your brand by YOU is rewarded.  Quick tricks will usually come back to bite you.

Stay honest. 

http://www.inc.com/magazine/20100901/how-google-cost-me-$4-million.html

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# posted by Passive Solar Prefab Homes @ 9:24 AM 0 Comments

6/10/10

 

Web And Media In Richmond, Virginia News



I know you know we're busy, but I just realized this blog has not been updated since April!
On our Facebook Page we have been posting technology and advertising articles as we find 'em... but, as usual, we are too busy working on clients to make that page "purty" (see link below on how to do so). Won't you consider "liking" us on Facebook, if you want to access the latest news and issues we discover that might apply to your business without a lengthy essay?
: ) http://www.facebook.com/#!/richmondmedia

In the meantime, here are some articles and notes I found intriguing or helpful recently:
Our clients have been busy - Bob Fischer of The Naked Portfolio Manager is gaining national attention on his expertise on decision-making with his book on investing, and ebook, and blog, his Sweet Briar Experiment and radio interviews and... lots and lots of press.

The American Civil War Center has been busy with its sesquicentennial - 150 years since our nation reunited. See what great events, exhibits and educational programs they offer.

Client James River Air, a Virginia leader in HVAC systems for decades, benefits their clients and environment by offering a wide array of green building systems technology including solar, rainwater, and support furthering green technology, locally. Check out their solar system and Idea House, here!
(...If you check back next week, you can peruse their new web site!)

Kathy Corbet Interiors has spent the spring traveling the world and reporting back design trends she encounters.  If you love interior design like we do, you might enjoy her interior design blog!

Our nonprofit clients in museums, healthcare and child services have been really seeing impact on their outreach by utilizing social media - gaining exposure and a wider breadth of exposure affects their site traffic which affects their rankings, allowing them to be found easier by the people who need them the most.

We have been honored to have gotten quite a bit of national and regional press for our affordable prefab green house kits (Green Modern Kits, Green Cottage Kits, and Green Cabin Kits), on Jetson Green, Charlottesville's Abode, Tree Hugger, and The Virginia Center For Architecture's Inform; our casa ti green building architect David Day was covered this month in the Wall Street Journal, and our company is a finalist next week in The Virginia Museum of Fine Art's Muse Awards. And yes, I was kinda excited when my beloved Tree Hugger mentioned me in the same breath as Oprah...

Thanks for listening… apologies for the lack of updates here lately!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

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# posted by Passive Solar Prefab Homes @ 7:49 AM 0 Comments

11/5/09

 

C3 Richmond: Copeland Casati Media + Web Roundup


Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

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# posted by Passive Solar Prefab Homes @ 1:27 PM 0 Comments

10/28/09

 

Richmond Web And Media Roundup: Halloween Edition!


Zombie Walk photo by Myk Meñez
  • Just in time for Richmond's Zombie Walk and Halloween: Facebook sees dead people!

  • It's not just about real time search. This is just the beginning... [Spooky laugh inserted here]

  • If you are a blogger / active social media participant, you may have noticed the rise of aggregation sites taking your content, your voice without your permission.  These sites use your content to make money- through Google Adword sponsors, etc. and increase their site's search engine ranking in a topic, therefore ranking them higher than your own hard-wrought site's industry content.  I resent that...




    I *do* take the time to report these sites to Google, because I have found that when you discover one site is taking your content, it repeatedly does so.

    I've also added Google SideWiki to my arsenal - Yo, if they're gonna take my voice, then I get to write "on" their site*, telling visitors (granted, not many have SideWiki installed yet but still...) what I think! AND leaving LOTSA links to my own site.

    *Note: SideWiki is not technically "on" a site but within the browser.



  • With that "one-two" Google punch I deal thieving websites, these September statistics from iCrossing make me feel like like it might have quite an affect on their seo... in that, if AdWords / Google penalizes them for taking other's content once it's reported, it *will* hurt them. Remove the revenue and ranking rewards, remove the motivation for sites to steal voices.

  • Yes, I "get" the arguments in favor of aggregation, "all data is public"...
    but I'm not emotionally convinced.     

    Several sites post my content *with my permission,* which I happily grant because they are 1. publications I respect who 2. asked my permission and that are 3.industry respected and 4.link the synopsis of my content to my sites, where readers can access the full content.

    Yes I share my stories on the 'net... but still, my writing remains such a personal piece of me, so 'private' even though it's public... Each time I discover a new theft of content, it's like... it's like...
    they take another little piece o' mah heart now, baby...


  • Great article in Business Week: Rise of the 'Homepreneur', which starts out with a bang:


    "More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake. An estimated 6.6 million home-based enterprises provide at least half of their owners' household income. Together these "homepreneurs" employ one in 10 private-sector workers, and by many measures they're just as competitive as their counterparts in commercial spaces."
    Not only are home-based businesses just as competitive, their employees are often happier than their cubicle-bound counterparts, therefore remaining with the successful business. This garners not only financial revenue (also benefiting the surrounding commmunity, providing jobs and revenue) but don't underestimate the cultural and environmental benefits such business models offer: no commuting,  greater satisfaction of lifestyle, healthier eating and exercise, workplace composting, less waste...

    Speaking of environmentally friendly, I hear some companies even have traditions like Vintage Hat Friday, where they showcase reuse and recycling, and celebrate repurposed clothes (and hats) in the work place! ; ) Our workplace was recently featured in V Magazine for many of the reasons above.



  • We hope you all have a safe Halloween. If you're still scared of social, here's a good article overview that explains some top venues and why cold technology needs to always keep community in mind.
Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

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# posted by Passive Solar Prefab Homes @ 9:25 AM 0 Comments