7/26/11

 

What is Google+ and do I need it?

More on Google+ ... maybe it chooses you.

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6/30/11

 

Google Plus

Google-plus

And here comes Google Plus!

Below is a good overview on Facebook's new competitor: 

"Everything You Need To Know About Google Plus"

and the Google's Demo: http://www.google.com/+/demo/

Will it replace Facebook? Or just by early adopters? We... shall... see.

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3/1/11

 

Google: Farmer Update About Sites Not Content

A VERY good read >> RT @orenoque: Farmer Update About Sites Not Content 

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1/25/11

 

Get Social, Even More: Critical To SEO

I know y'all have been hearing me say this for a long time, even when critics argued differently re: twitter & no follow, etc. but now more than ever if you want your business to be found YOU MUST EMBRACE SOCIAL

 

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1/21/11

 

Blogger Drops New Fonts Onto The Web

Sweet! Blogger drops new fonts onto the web:

"With a move that can only be described at “sheer brazenness,” Google’s weblog service, Blogger.com, has introduced a feature that may just be the tipping point between order and chaos in society: the introduction of 35 additional fonts to their blog service."

Read more here >> http://www.webpronews.com/topnews/2011/01/21/blogger-fonts-with-us

We recommend Blogger for our small and medium business clients because, as code needs to be changed, each person does not have to update / upgrade their local files but google does it automatically, universally, and hence, PAINLESSLY for our clients who are not comfortable messing with files and code. 

Other blogging platforms may have shinier bells and whistles, but we find Blogger to have the biggest comfort level for these clients, and now, even more variety and styles with which creatively get their message across!

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1/20/11

 

If You're Not Local, How Can You Compete in an Increasingly Local Google?

If You're Not Local, How Can You Compete in an Increasingly Local Google?

"...there's a new type of Google Gold Rush. He's referring to getting the prime listings from Google Places, which Google will often place at the top of the SERPs. "

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9/8/10

 

SEO: Google Instant is here!

Google Instant launched today, and returns results as you type your search query.
Check it out:
http://www.pcworld.com/article/205041/google_instant_searches_the_web_before_you_type.html
How will this affect your web site's SEO?
Maybe the question is instead how will it affect web sites built with *bad* SEO.

More on Google Instant:
(I think he has some good points)
http://blog.positiontech.com/seo/seo-lives-on-despite-google-instant/

And who owns the alphabet? http://greatfinds.icrossing.com/n-is-for-netflix/

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8/30/10

 

Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO.

Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO. 

I think this article is mis-titled. It wasn't Google, it was tricky SEO firms that penalized this business.

This is why I place so much emphasis on my clients doing their own natural outreach, with their own voice, honestly.  If you're hiring firms and seeing your traffic jump from a few hundred to a few thousand quickly, beware.  I have yet to see a SEO firm here that is not using questionable tactics.

Building your online seo is a slow but steady climb where hard consistent building of your brand by YOU is rewarded.  Quick tricks will usually come back to bite you.

Stay honest. 

http://www.inc.com/magazine/20100901/how-google-cost-me-$4-million.html

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6/10/10

 

Web And Media In Richmond, Virginia News



I know you know we're busy, but I just realized this blog has not been updated since April!
On our Facebook Page we have been posting technology and advertising articles as we find 'em... but, as usual, we are too busy working on clients to make that page "purty" (see link below on how to do so). Won't you consider "liking" us on Facebook, if you want to access the latest news and issues we discover that might apply to your business without a lengthy essay?
: ) 
http://www.facebook.com/#!/richmondmedia

In the meantime, here are some articles and notes I found intriguing or helpful recently:
Our clients have been busy - Bob Fischer of The Naked Portfolio Manager is gaining national attention on his expertise on decision-making with his book on investing, and ebook, and blog, his Sweet Briar Experiment and radio interviews and... lots and lots of press.

The American Civil War Center has been busy with its sesquicentennial - 150 years since our nation reunited. See what great eventsexhibits and educational programs they offer.

Client James River Air, a Virginia leader in HVAC systems for decades, benefits their clients and environment by offering a wide array of green building systems technology including solar, rainwater, and support furthering green technology, locally. Check out their solar system and Idea House, here!
(...If you check back next week, you can peruse their new web site!)

Kathy Corbet Interiors has spent the spring traveling the world and reporting back design trends she encounters.  If you love interior design like we do, you might enjoy her interior design blog!

Our nonprofit clients in museums, healthcare and child services have been really seeing impact on their outreach by utilizing social media - gaining exposure and a wider breadth of exposure affects their site traffic which affects their rankings, allowing them to be found easier by the people who need them the most.

We have been honored to have gotten quite a bit of national and regional press for our affordable prefab green house kits (Green Modern Kits, Green Cottage Kits, and Green Cabin Kits), on Jetson Green, Charlottesville's Abode, Tree Hugger, and The Virginia Center For Architecture's Inform; our casa ti green building architect David Day was covered this month in the Wall Street Journal, and our company is a finalist next week in The Virginia Museum of Fine Art's Muse Awards. And yes, I was kinda excited when my beloved Tree Hugger mentioned me in the same breath as Oprah...

Thanks for listening… apologies for the lack of updates here lately!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999
.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

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3/3/10

 

C3 Richmond: Legal Wranglin' On The Internet And Rickrollin' In Real Life This Week.

Y'all hear about WBC comin' to #RVA? http://bit.ly/bNqY6L
My friend Rickrolled 'em. 


Here's some other internet notes, lots of 'em legal, from the week: 
All this legal wrangling really makes your head spin... but... this too shall pass...


Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999
.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

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2/26/10

 

C3 Richmond Looks At The Web: Privacy, Analysis, And Law.

I'm going to be interested to see how internet culture changes in 2010-2011.
Maybe after all of this openness / open source cheering and blabbing a backlash will arise: and the equivalent of exclusive private clubs will form where only those in the know have the right to that data...  We shall see...

In the meantime I'll just keep trying to hang on to mah Foursquare crown of Mayor o' CCV...
*Sigh*
That's hard work, I have to go to the gym like three times a week now!



Here, the beloved Trevor Dickenson shares his own Foursquare / Oversharing Twitter experience and thoughts with Richmond's Channel 12 News:

Just remember: (Which I have always said, and is just practical good social etiquette / business practice) Always remember data is public, and what you type can be seen by the world.
Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999
.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

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    2/22/10

     

    C3 Richmond: Web + New Media Monday Short Report

    Happy Monday at C3 Richmond, Copeland Casati Media!
    Thanks for listening…

    I'm Copeland Casati, of Copeland Casati Media,
    the original C3 in Richmond creative arts and media since 1999
    .

    You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

    Facebook  Twitter  Google Profile  Posterous

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    2/17/10

     

    C3 Richmond Breaks It Down: Technology was A-Buzz With Buzz This Week.

    Technology was A-Buzz With Buzz This Week.
    Thanks for listening…

    I'm Copeland Casati, of Copeland Casati Media,
    the original C3 in Richmond creative arts and media since 1999
    .

    You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

    Facebook  Twitter  Google Profile  Posterous

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      2/11/10

       

      #SnOMG Doesn't Stop Data

      No, really, #SnOMG was fun!

      Until yesterday, when the blizzard hit as our children were on a school bus truckin' up Interstate 64...
      But even then, once they were safe, I enjoyed it and, on my lunch break, even attempted my first cross country skiing! And I only broke one pole!!!! (I never said I was graceful.)


      Here's what we rounded up this week to consider:
      Thanks for listening…

      I'm Copeland Casati, of Copeland Casati Media,
      the original C3 in Richmond creative arts and media since 1999
      .

      You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

      Facebook  Twitter  Google Profile  Posterous

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      12/15/09

       

      Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

      I love end-of-year. No, really.
      So as I dash about focusing on the business side of Copeland Casati Media, Richmond's C3 since 1999, here are items of note to consider for your business.

      Twitter is adding contributers... this is good for your business, here's why.

      Check out Google Goggles.

      It will only get more detailed...

      Love data? Confused about ClimateGate? Wondering what the heck your footprint is? Microsoft has introduced two new tools designed to help individuals understand the climate debate and manage their carbon footprints. One more reason to love I.T.!

      Here's a great update if you speak french.  SEO is not dead, just different. Learn why results are changing: http://www.ya-graphic.com/2009/12/le-referencement-naturel-est-mort-vive-le-referencement-naturel/


      Thanks for listening…

      I'm Copeland Casati, of Copeland Casati Media,
      the original C3 in Richmond creative arts and media since 1999
      .

      You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

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      12/11/09

       

      Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

      Lalala...running fast, actually, flying.
      Here's what we've got this week.
      Still intimidated by Google Wave?
      This two minute video breaks it down to the big picture:


      I understand this is confusing, new territory. But it's always good to question, keep an eye out for new issues on the horizon- you never know when what you think is perpetual will be shaken. See it as liberating, be curious. In business it is good to review data, and look at unconsidered opportunity.

      For all the data and facts and passionate strategy... keep yer heart, listen to your intuition... backed up, of course, with good decision-making facts. (Wonder what The Naked Portfolio Manager would say on this?)



      Thanks for listening…

      I'm Copeland Casati, of Copeland Casati Media,
      the original C3 in Richmond creative arts and media since 1999
      .

      You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

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      12/4/09

       

      Bloody Week! Phishers and Search Engine Fights and Security! Richmond's C3 Takes It On, At Copeland Casati Media.


      It's a pain to take the time to research, then track down Google's proper area in each specific instance to report bad sites to Google, but discovering a malware or phishing site and not doing so is worse.  So after (again) reporting a phishing site I discovered that mimics twitter making user's profiles show up in Google Web Alerts, so that you *think* you are clicking onto twitter to see that person's profile (at which point they ask you to "log in" therefore getting your password...), I chuckled when I got Google's "thank you for submitting" message:

      Report Sent
      Thanks for sending a report to Google. Now that you've done your good deed for the day, feel free to:
      1. Take a second to rejoice merrily for doing your part in making the web a safer place.
      2. Call/email/write to a neighbor/friend/relative and tell them what phishing is and how they can protect themselves.
      3. Learn more about malware that can infect your computer on Stopbadware.org.
      Ayyyyyyyyyymen, BigBruthuhFriend! High five and off I sauntered to continue work.

      Some articles of note I considered this week:
      Watching tech news emerge is sometimes like watching boxing.

      On twitter I saw...
      Yahoo! and Facebook Teaming Up http://bit.ly/4YzgZG
      then, seconds later:
      facebook+yahoo? ok says google, meet google+twitter http://bit.ly/50m05L
      Pow! Zap! Bam! {Ouch!}
      [Or, are we the only ones that think this is fascinating, fun, and thought-provoking? Oh wait, I guess that's why you hire people like us to know this.]

      Curious about what to keep an eye on in 2010? CNN sums it up nicely here: 10 Web trends to watch in 2010

      Oh, by the way:
      Who here is surprised that we're going to be featured in a respected National Financial Magazine?
      (Oh, c'mon. Raise yer hands. "Weeeeee are....") Keep yer eyes peeled in February, when the next issue of The Wall Street Journal's Smart Money hits the stands.

      Thanks for listening…

      I'm Copeland Casati, of Copeland Casati Media,
      the original C3 in Richmond creative arts and media since 1999
      .

      You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

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      11/25/09

       

      What are you thankful for?


      Another great cause, another great success through local communities joining together to form a global one: Tweetsgiving.  Want to watch? Read the feed.
      So. 


      What are YOU thankful for?


      I'm thankful for great friends. We really are really fortunate in the great people whom we hold close to us.
      I'm thankful for the little unexpected joys and laughs that our daily life brings us (and that I all too often share on twitter)...
      I'm thankful that I can sometimes somehow help to make someone else's world better, even if I will never meet them.
      I'm thankful for the internet, how it allows me to hear about and be touched by far away people, discover neat voices in my own community I had never encountered, and stay in touch with old friends that moved geographically, yet with whom I can still settle down on the couch and have a good girl talk with via skype, looking each other eye to eye as we talk.

      I hope you all have a good Thanksgiving. I am very thankful.


      I'm Copeland Casati, of Copeland Casati Media,
      the original C3 in Richmond creative arts and media since 1999
      .

      You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

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        11/17/09

         

        Richmond Web + Media C3 Roundup: Copeland Casati Media


        Locally, in Virginia, we all got hit with the storm. I hope you, and your community, made it through alright. Through technology, I was able to be closer to my friends who have a boatyard on the bay, and check on my family's house as the storm progressed, then ebbed.
        Ok, on to tech / media news:
        And that's our notes from a busy week, thanks for listening!
        P.s. If sustainability and urban chickens interests you, I was quoted in the Richmond Times Dispatch this week on the subject! Take a gander, head over and check out the issue here!

        ...If you note any trends or local media items of note, feel free to send 'em on!

        I'm Copeland Casati, of Copeland Casati Media,
        the original C3 in Richmond creative arts and media since 1999
        .

        You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

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        11/5/09

         

        C3 Richmond: Copeland Casati Media + Web Roundup


        Thanks for listening!
        ...If you note any trends or local media items of note, feel free to send 'em on!

        I'm Copeland Casati, of Copeland Casati Media,
        the original C3 in Richmond creative arts and media since 1999
        .

        You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

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