4/7/13

 

Death of the Social Media Strategist?

Labels: marketing, search engine marketing, social media

2/1/13

 

Search, The Web, Our World.

Thought I'd share this thought provoking article, "The End of the Web, Computers, and Search as We Know It" by Yale's David Gelernter... it is not so much as new, what he's explaining, as we have all witnessed in the past few years, but gives a great in-depth explanation of where we are, and going, on the web and with computing.

"Instead of doing an endless series of separate searches, we tune the knobs on our stream-browser to continuously feed us just the information we need.

This future doesn’t just kill the operating system, browser, and search as we know it — it changes the meaning of “computer” as we know it, too. Whether large or small (e.g., a smartphone), a computer’s main function in the near future will be tuning in to — as a car radio tunes in a broadcast station — the constantly flowing global cyberflow. We won’t care much about the computer devices themselves since we’ll be more focused on the world of information … and our lives as attached to it. "

Read the entire article, here.

Labels: data, internet, marketing, search engine marketing

1/12/12

 

ROI of Social

Yes, Return On Investment.
Some 2011 stats on how companies leveraged social media to increase sales, improve performance, and put themselves in front of new, and already enthusiastic, audiences.

Here's 101 Examples, from Peter Kim, for a start.

Have questions? We're here to help, and can showcase how local Virginia businesses have succeeded  and improved with the help of social media.

Labels: advertising, marketing, ROI, social media

3/16/11

 

Apps On The Brain. Is It Worth The Drain?

Labels: apps, marketing

1/25/11

 

Get Social, Even More: Critical To SEO

Labels: bing, google, marketing, search engine marketing, seo

1/12/11

 

Momentfeed

Labels: analysis, marketing, search engine marketing, seo

1/11/11

 

44% Of Online Sharing Occurs Through Facebook.

Labels: facebook, marketing, search engine marketing

12/8/10

 

Thoughts On Rudolph.

Yes, Richmond. We killed Rudolph.


What's interesting to me is to watch online reactions to The Rudolph Incident by a few local business people. Some are speaking gravely, quietly about What Others Will Think About Richmond and that's where they are wrong. Richmond. Happier cities would laugh.
Laugh. It's a nail biting drama, tragic and compelling and I could not stop snort laughing, as the slo-mo horror of the drama unfolded. You have over 400 years of history and culture, building on it daily. That includes moments like these. What would New York or Austin do? They'd celebrate, brag, and add it to their tome of Legendary Tales. Richmond is bigger, and even funnier than a balloon. Really? Are you really reduced to just Oh My Gosh People Will Think Richmond Is Only A Tabloid Balloon?
Good grief.

I can see the marketing firms now, calling the tourism and business cheerleaders: "We can help you through this." Oh, Those People's Richmond... Don't you realize that yes, your textbook history is rich, but your history also includes Dirt Woman, Ham A Ganza, a fabulous arts scene, and now, Rudolph. AWESOME. Next year, I want to go to that infamous parade.  Because you never know what will happen next...

It is rich unpredictability and creative good humor that makes places like Richmond, New Orleans, Austin, New York... great, where people want to visit.

Oh... that reminds me: Speaking of creative fun:
Ham A Ganza's right around the corner! 
Bring a ham, dollars, and yer humor, to benefit The Central Virginia Food Bank.

Labels: marketing

 

To Consider : Digital Marketing In 2011

Labels: marketing, search engine marketing, social media