1/5/14

 

More data on the shades of greying on social media

Shades of greying: http://ow.ly/29X9Re 


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# posted by Passive Solar Prefab Homes @ 3:44 PM 0 Comments

7/9/13

 

Facebook Privacy And Graph Search

Required reading if you use Facebook... #privacy #graphsearch


"In Facebook's attempt to connect friends and friends of friends to one another, your information, now fed into a search engine, is more public ever before. If you're irked by the the idea of strangers finding out personal details of your life with a few clicks in a search bar, there are steps you can take to ensure your privacy on Facebook. Here's what to do:"


Read how, here: http://www.huffingtonpost.com/2013/07/09/facebook-graph-search_n_3563010.html?ncid=edlinkusaolp00000003

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# posted by Passive Solar Prefab Homes @ 12:19 PM 0 Comments

4/7/13

 

Death of the Social Media Strategist?

Death of the Social Media Strategist: Overselling & Underperforming from the Start
Great must-read.
    "
  • A landing page that underperforms will not convert better simply by throwing a new 100,000 visitors to the page.
  • An offer in the marketplace that isn't being accepted isn't going to be SOLD by building up LIKES and RECOMMENDATIONS on City Search or Yelp.
  • If your seo sucks, your page rank will suck and your social ads will not perform up to snuff either. Who's in charge of your content?
  • Social media is about telling stories. If the only story you have to tell is, "Hey, green weenies are 25% off today." you're not really adding much to the conversation. In order for social media to be social you have to have some content to socialize."



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# posted by Passive Solar Prefab Homes @ 10:33 AM 0 Comments

9/13/12

 

Who Is Driving Traffic To Retail Sites?

A great little infographic for my retail clients regarding which social networks are currently driving traffic to retail sites.

My apologies for not posting in awhile, I am working hard on deadlines! (Although I do maintain the green building blog...)


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# posted by Passive Solar Prefab Homes @ 11:25 AM 0 Comments

1/22/12

 

Blogging For Ideots


From : http://thedoghousediaries.com/302

"Strategy
He forgot de-motivational posters. Ideot."

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# posted by Passive Solar Prefab Homes @ 1:08 PM 0 Comments

1/17/12

 

Little Plusters

Lady Gaga just joined Google+...
https://plus.google.com/u/0/101849747879612982297/posts/bSpAJRztYE5

Interesting how she wasn't showing up in search but others, with Google+ accounts, like Brittney Spears, were...

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# posted by Passive Solar Prefab Homes @ 3:15 PM 0 Comments

1/12/12

 

ROI of Social

Yes, Return On Investment.
Some 2011 stats on how companies leveraged social media to increase sales, improve performance, and put themselves in front of new, and already enthusiastic, audiences.

Here's 101 Examples, from Peter Kim, for a start.

Have questions? We're here to help, and can showcase how local Virginia businesses have succeeded  and improved with the help of social media.

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# posted by Passive Solar Prefab Homes @ 8:29 AM 0 Comments

7/26/11

 

What is Google+ and do I need it?

More on Google+ ... maybe it chooses you.

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# posted by Passive Solar Prefab Homes @ 8:49 AM 0 Comments

6/30/11

 

Google Plus

Google-plus

And here comes Google Plus!

Below is a good overview on Facebook's new competitor: 

"Everything You Need To Know About Google Plus"

and the Google's Demo: http://www.google.com/+/demo/

Will it replace Facebook? Or just by early adopters? We... shall... see.

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# posted by Passive Solar Prefab Homes @ 7:43 AM 0 Comments

4/28/11

 

Reading: Ten Measures of Social Media ROI For Your Brand

Here's a great article to read on Ten Measures of Social Media ROI For Your Brand. The main takeaway is the misuse of social media by many to just amplify / count follows and not use social tools as a way to further integrate themselves into their community and improve their business process.

The comments below are thought-provoking, read them, they bring up new points and enhance the discussion on what exactly IS your ROI / measurement!  It's a discussion I often have with clients, and all these points made within the article and comments are worthwhile to consider.

 

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# posted by Passive Solar Prefab Homes @ 12:48 PM 0 Comments

1/26/11

 

Oh, Facebook, How We Mistrust Thee...

http://arstechnica.com/web/news/2011/01/no-opting-out-from-facebook-turning-your-check-ins-likes-into-ads.ars

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# posted by Passive Solar Prefab Homes @ 5:49 PM 0 Comments

1/9/11

 

We Regret The Erroneous News

http://www.politico.com/news/stories/0111/47282.html

“What we’re seeing is the process of reporting breaking news, at times shakily, in real time,” Folkenflik wrote. “Before cable & web, this would have played out far more out of sight. Doesn’t exempt journalists from having to report w great care.”

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# posted by Passive Solar Prefab Homes @ 10:25 AM 0 Comments

12/8/10

 

To Consider : Digital Marketing In 2011

A must read and spot on:
http://connect.icrossing.co.uk/digital-marketing-heading-2011_5990

If you are not using these "best practices" of image naming, seo friendly website construction, adding your business to Google Maps, foursquare, etc., then you will be left behind.

As the Groupon / twitter / foursquare etc. entities intersect (and merge), those active will benefit.

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# posted by Passive Solar Prefab Homes @ 6:40 AM 0 Comments

11/15/10

 

Path


Y'know, we used to have an illegal after-hours bar...
At Le Disco, friends came in for late night ruckus, the location was secret, intimate, and the tales (still told) were legendary. (Although we avow no knowledge of what you speak.)

A few years ago, I started Salon. We keep mum about that too.

I've been going on and on about my belief in the Return Of Salon, magical evenings opened only to those with true merit.  It's not that I don't embrace new experiences or people, and marketing is good for business, yet... I've always avoided the cheesy cheerleaders and jocks, and suspect most do too.. instinctively... cut... a... wide... swath when encountering those people.

Well, now we have Path.
We shall see.

I disagree with the Trust Factor they mention... data is always accessible... somehow.
Believe me, I know.

Instead, as always, I savor real life private experiences with a select, yet mix of old and new, few.
Salon in itself immediately weeds out the loud jock-and-cheerleader noise in favor of wit and intellect, the art of subtlety where in order to proceed with the plot, one must actually listen.


I am grateful for casting a wide net in more social realms: My ideal intimate evening would encompass friends in real life with friends met through the 'net in London, Paris, New York, and in tiny places I've never been where despite odds and thanks to the ether, their voice has carried across the distance and touched me, made me laugh.
If Path is so select, there would be no reason to broadcast the experience, because those select few would be there.

Oh, you argue "But not all the select few of our intimate gang came to my party, don't forget Isabel now lives abroad!"
I mean, seriously, isn't that what people use email for?

We... shall... see.

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# posted by Passive Solar Prefab Homes @ 7:20 PM 0 Comments

10/12/10

 

Apps: Facebook Mobile Dominates, And Apps

Here's a great article on stats on how Facebook mobile is dominating its competiton:

http://www.allfacebook.com/facebook-mobile-dominates-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+allfacebook+(Facebook+Blog)

Note the stats on apps.
And it's not just about Facebook development:

Know that Copeland Casati Media offers app development to put  your business in front of and interacting with your customers in their preferred method of connecting to you.

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# posted by Passive Solar Prefab Homes @ 8:44 AM 0 Comments

10/3/10

 

Are You In Government Or A Leadership Position? Here's A Guide For Smart Use Of Social Media During A Disaster / Terrorist Event

Here's an excellent presentation by my friend David Stephenson on the smart use of social media during a disaster / terrorist event: 

If you're in government / leadership positions consider reading: 

Stephenson Foreign Service Institute presentation

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# posted by Passive Solar Prefab Homes @ 12:25 PM 0 Comments

6/10/10

 

Web And Media In Richmond, Virginia News



I know you know we're busy, but I just realized this blog has not been updated since April!
On our Facebook Page we have been posting technology and advertising articles as we find 'em... but, as usual, we are too busy working on clients to make that page "purty" (see link below on how to do so). Won't you consider "liking" us on Facebook, if you want to access the latest news and issues we discover that might apply to your business without a lengthy essay?
: ) http://www.facebook.com/#!/richmondmedia

In the meantime, here are some articles and notes I found intriguing or helpful recently:
Our clients have been busy - Bob Fischer of The Naked Portfolio Manager is gaining national attention on his expertise on decision-making with his book on investing, and ebook, and blog, his Sweet Briar Experiment and radio interviews and... lots and lots of press.

The American Civil War Center has been busy with its sesquicentennial - 150 years since our nation reunited. See what great events, exhibits and educational programs they offer.

Client James River Air, a Virginia leader in HVAC systems for decades, benefits their clients and environment by offering a wide array of green building systems technology including solar, rainwater, and support furthering green technology, locally. Check out their solar system and Idea House, here!
(...If you check back next week, you can peruse their new web site!)

Kathy Corbet Interiors has spent the spring traveling the world and reporting back design trends she encounters.  If you love interior design like we do, you might enjoy her interior design blog!

Our nonprofit clients in museums, healthcare and child services have been really seeing impact on their outreach by utilizing social media - gaining exposure and a wider breadth of exposure affects their site traffic which affects their rankings, allowing them to be found easier by the people who need them the most.

We have been honored to have gotten quite a bit of national and regional press for our affordable prefab green house kits (Green Modern Kits, Green Cottage Kits, and Green Cabin Kits), on Jetson Green, Charlottesville's Abode, Tree Hugger, and The Virginia Center For Architecture's Inform; our casa ti green building architect David Day was covered this month in the Wall Street Journal, and our company is a finalist next week in The Virginia Museum of Fine Art's Muse Awards. And yes, I was kinda excited when my beloved Tree Hugger mentioned me in the same breath as Oprah...

Thanks for listening… apologies for the lack of updates here lately!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

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# posted by Passive Solar Prefab Homes @ 7:49 AM 0 Comments

3/24/10

 

Social Media Is A Bubble

Yesterday, Umair Haque asserted on Harvard Business Review that Social Media Is A Bubble: http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html

Bud Caddell's responded: 
@bud_caddell: is social media a bubble? my response to @umairh's post from the HBR blog, http://bit.ly/b2ME5X

Both articles make valid points.
They don't surprise me so, because it just reflects the levels and degrees we all encounter in "real life." You can take the Pokemon approach and try to be the popular kid collecting large numbers of friends, yet not focus on deep relationships; you can also be the kid, maybe a bit quiet, who has a few, close friends who appreciate all their odd quirks and will be there for a lifetime.

How do you feel? Sometimes I find it fun and meaningful to share, reach out across cultural and geographical spans...and sometimes I pull back and go through extremely private stages, where I focus on a Salon mentality vs. The Public Community Potluck. 

Both are fine...

But for business, it's always good to keep yourself out there, to be open, and sometimes the bonus is the unexpected personal reward for doing so: friends.

And yes, I mean "friends in real life met through internet tools."

I'm about to go through a pull back of public sharing. No reason, just... I'm in the mood to do so.  It's that season and cycle again.

But sensing that, I also reflect on the real friends who are a real part of my life that I met PURELY through social media / online tools.

Think of our real friends in rural Pamplin: In a town with a population of 199, I would say, if I had to guess, that 95% of the people we've met were through the internet.

In New York, I have professional people in my field I would like to get to know that I've encountered purely through social media that I suspect could touch my life on a more real life, personal level. Through social media, I've gotten to know their merit, but also their humor and personality.

That's a lot of real life enhancement, a lot of real community, thanks to the internet / social media... Bubble? Maybe, but isn't everything?

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# posted by Passive Solar Prefab Homes @ 9:04 AM 0 Comments

3/3/10

 

C3 Richmond: Legal Wranglin' On The Internet And Rickrollin' In Real Life This Week.

Y'all hear about WBC comin' to #RVA? http://bit.ly/bNqY6L
My friend Rickrolled 'em. 

Here's some other internet notes, lots of 'em legal, from the week: 
All this legal wrangling really makes your head spin... but... this too shall pass...


Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

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# posted by Passive Solar Prefab Homes @ 8:15 AM 0 Comments

2/11/10

 

#SnOMG Doesn't Stop Data

No, really, #SnOMG was fun!

Until yesterday, when the blizzard hit as our children were on a school bus truckin' up Interstate 64...
But even then, once they were safe, I enjoyed it and, on my lunch break, even attempted my first cross country skiing! And I only broke one pole!!!! (I never said I was graceful.)


Here's what we rounded up this week to consider:
Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

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# posted by Passive Solar Prefab Homes @ 2:42 PM 0 Comments