Here's a great article to read on Ten Measures of Social Media ROI For Your Brand. The main takeaway is the misuse of social media by many to just amplify / count follows and not use social tools as a way to further integrate themselves into their community and improve their business process.

The comments below are thought-provoking, read them, they bring up new points and enhance the discussion on what exactly IS your ROI / measurement!  It's a discussion I often have with clients, and all these points made within the article and comments are worthwhile to consider.

 

Great post from Greg Sterling: Has Facebook Already ‘Peaked’?

http://www.screenwerk.com/2011/01/08/has-facebook-aleady-peaked/

Would love to hear what client The Naked Portfolio Manager has to say...

Those of you that have met me in person have often heard my environmental angles on many things... including business. 

  I believe that a holistic, sustainable approach to business includes many revenue streams, where you're not just mining one job and sell, sell, sell to have that job wear deeper into the natural business of your community, but to have the ability to offer multiple skills to address your clients', hence the community's, needs.

Imagine my dismay when I heard a friend's employer had sent them a Desist Letter for a separate skill from which they were earning revenue on the weekends.  

Picture this: You work in a hat factory, where you create glorious, coveted hats.


On the weekend, because of your natural gift and talent for sewing, others hire you to make pretty dresses.
Can't we all wear multiple hats? Doesn't that benefit the whole community in the end?

The employee ends up rewarded while exploring other skills, the employer gains insight and knowledge from their employee trying out new sewing methods that then might make their hats better, and the branding for having such an employee, for the employer, is usually strengthened, because, heck: YES, WE'RE THE FIRM WHERE THE FAMOUS DRESS MAKER AMY WHITE WORKS WHERE SHE ALSO PLIES HER CREATIVE SKILLS IN GRAPHIC DESIGN!

(Sorry Amy, it was just too easy, a good example within our own company and yes, we *are* thrilled you work here... and make fabulous dresses... : ) )

Besides, here at Copeland Casati Media, we know a thing or two about hats...

Business people, what do you think? Especially in The Next Economy I believe business must embrace sustainability, multiple revenue streams; and if corporations do, how can they not expect their employees to do the same?