1/5/14

 

More data on the shades of greying on social media

Shades of greying: http://ow.ly/29X9Re 

Labels: facebook, social media

7/9/13

 

Facebook Privacy And Graph Search

Required reading if you use Facebook... #privacy #graphsearch


"In Facebook's attempt to connect friends and friends of friends to one another, your information, now fed into a search engine, is more public ever before. If you're irked by the the idea of strangers finding out personal details of your life with a few clicks in a search bar, there are steps you can take to ensure your privacy on Facebook. Here's what to do:"


Read how, here: http://www.huffingtonpost.com/2013/07/09/facebook-graph-search_n_3563010.html?ncid=edlinkusaolp00000003

Labels: facebook, privacy, social media

1/3/12

 

Facebook: Very few people talk; the rest talk behind your back, ha!

I have been long aware the number of quiet Facebook accounts, that, then when you run into the person in real life, laugh, "Oh, I just lurk..."


Here's some thought provoking data to consider:

Facebook's Failure as a Social Network: We're Not Connecting We're Lurking and Playing By Ourselves

It's not just people that don't engage, but brands don't even lurk: 

"If 95% of the 5% of the people that actually engage with a business online are ignored, that leaves MOST (what's 5% of 5%?) facebook users IGNORED! How's that grab you for social media for business using facebook?"

Personally, although, even though I'm in media and clearly look at the analytics often, I always am surprised how many people will approach me in the grocery store and be completely informed as to what my family is up to (I assume they have no knowledge after the last time I saw them in person), showing they actively read my posts. Lesson: Very few people talk; the rest talk behind your back, ha!

Labels: facebook

1/26/11

 

Oh, Facebook, How We Mistrust Thee...

Labels: advertising, facebook, privacy, social media, social networking

1/18/11

 

Is Facebook A Ponzi Scheme?

Labels: facebook

1/11/11

 

44% Of Online Sharing Occurs Through Facebook.

Labels: facebook, marketing, search engine marketing

10/12/10

 

Apps: Facebook Mobile Dominates, And Apps

Labels: apps, facebook, social media

6/10/10

 

Web And Media In Richmond, Virginia News

I know you know we're busy, but I just realized this blog has not been updated since April!
On our Facebook Page we have been posting technology and advertising articles as we find 'em... but, as usual, we are too busy working on clients to make that page "purty" (see link below on how to do so). Won't you consider "liking" us on Facebook, if you want to access the latest news and issues we discover that might apply to your business without a lengthy essay?
: ) http://www.facebook.com/#!/richmondmedia

In the meantime, here are some articles and notes I found intriguing or helpful recently:

• AT & T has acknowledged that 114,000 users of 3G iPads in the US may have had email address stolen via web breach. More coming...
• Wake up! Google Caffeine is live: http://searchengineland.com/googles-new-indexing-infrastructure-caffeine-now-live-43891
• New SEO practices for a Google Caffeine world: http://www.searchengineguide.com/dave-cosper/new-seo-practices-for-a-google-caffeine.php
• Here's a great roundup / overview of how local search has developed in the past year, and where it is going: http://www.davidmihm.com/local-search-ranking-factors.shtml
• 25 Brutal Truths About SEO, Google & Main Stream Media http://cot.ag/96yI7B
• The Search Marketers Guide To Facebook Ads http://searchengineland.com/the-search-marketers-guide-to-facebook-ads-43449
• Why The Mobile Advertising Wars Have Just Begun http://www.businessinsider.com/why-the-mobile-advertising-wars-have-just-begun-2010-6#ixzz0qGZ4ZSdE
• How to Customize Your Facebook Page Using Static FBML http://www.socialmediaexaminer.com/how-to-customize-your-facebook-page-using-static-fbml/

Our clients have been busy - Bob Fischer of The Naked Portfolio Manager is gaining national attention on his expertise on decision-making with his book on investing, and ebook, and blog, his Sweet Briar Experiment and radio interviews and... lots and lots of press.

The American Civil War Center has been busy with its sesquicentennial - 150 years since our nation reunited. See what great events, exhibits and educational programs they offer.

Client James River Air, a Virginia leader in HVAC systems for decades, benefits their clients and environment by offering a wide array of green building systems technology including solar, rainwater, and support furthering green technology, locally. Check out their solar system and Idea House, here!
(...If you check back next week, you can peruse their new web site!)

Kathy Corbet Interiors has spent the spring traveling the world and reporting back design trends she encounters.  If you love interior design like we do, you might enjoy her interior design blog!

Our nonprofit clients in museums, healthcare and child services have been really seeing impact on their outreach by utilizing social media - gaining exposure and a wider breadth of exposure affects their site traffic which affects their rankings, allowing them to be found easier by the people who need them the most.

We have been honored to have gotten quite a bit of national and regional press for our affordable prefab green house kits (Green Modern Kits, Green Cottage Kits, and Green Cabin Kits), on Jetson Green, Charlottesville's Abode, Tree Hugger, and The Virginia Center For Architecture's Inform; our casa ti green building architect David Day was covered this month in the Wall Street Journal, and our company is a finalist next week in The Virginia Museum of Fine Art's Muse Awards. And yes, I was kinda excited when my beloved Tree Hugger mentioned me in the same breath as Oprah...

Thanks for listening… apologies for the lack of updates here lately!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Labels: facebook, google, Google Caffeine, press, seo, social media

3/3/10

 

C3 Richmond: Legal Wranglin' On The Internet And Rickrollin' In Real Life This Week.

Y'all hear about WBC comin' to #RVA? http://bit.ly/bNqY6L
My friend Rickrolled 'em. 

Here's some other internet notes, lots of 'em legal, from the week: 

• EU Tells Google to Delete Street View Pics After 6 Months - http://bit.ly/aCW082
  
  
• Make your corporate web sites relevant... again: http://www.web-strategist.com/blog/2010/03/01/roadmap-make-your-corporate-websites-relevant-integrate-social-network-features/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+WebStrategyByJeremiah+%28Web+Strategy+by+Jeremiah%29&utm_content=Bloglines
  
• Another good recent example, a reminder to.. Think Before You Tweet (And Email, And Blabber At A Cocktail Party, And...) http://www.newcommbiz.com/think-before-you-tweet-the-do-not-tweet-list/
  
• Facebook Marketing in 2010: Promotion without Paying $10,000 Per Month http://hilinskyconsulting.com/blog/2010/02/25/promotions-on-facebook-in-2010-how-to-save-10000-per-month/
  
  "As Facebook continues to grow beyond it’s current 400+ million worldwide users, it’s inevitable that the social platform will continue to solidify it’s efforts to monetize and ensure it’s future sustainability. Developers and marketing agencies were notified that starting November 2009, some big changes were in the pipeline.. new rules, new app specs and a new corporate attitude."
  
  
• Now if Facebook is patenting feed, did Google just patent geo-targeting? Oh the legalities that will certainly emerge this year! Has Google Just Patented Geo-Targeting?
  
  
• Wait! Here comes Apple! The 20 patents in question from the Apple-HTC suit: http://bit.ly/d20pGl
  

All this legal wrangling really makes your head spin... but... this too shall pass...


Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, google, social media, trends, twitter

2/26/10

 

C3 Richmond Looks At The Web: Privacy, Analysis, And Law.

I'm going to be interested to see how internet culture changes in 2010-2011.
Maybe after all of this openness / open source cheering and blabbing a backlash will arise: and the equivalent of exclusive private clubs will form where only those in the know have the right to that data...  We shall see...

In the meantime I'll just keep trying to hang on to mah Foursquare crown of Mayor o' CCV...
*Sigh*
That's hard work, I have to go to the gym like three times a week now!



Here, the beloved Trevor Dickenson shares his own Foursquare / Oversharing Twitter experience and thoughts with Richmond's Channel 12 News:

Just remember: (Which I have always said, and is just practical good social etiquette / business practice) Always remember data is public, and what you type can be seen by the world.

• Heeeeeeeeeeeeeeeeeeeey, here's something useful! Want to add Google analytics to your Facebook Fan Page? Here's how! http://www.searchenginejournal.com/how-to-use-google-analytics-on-your-facebook-fan-page/18207/
  
  
• Lookout, lawyers! Facebook patents the feed: http://bit.ly/cZ6745
  VERY BIG STORY... will keep you posted.
  
  
• And more legal notes: If you are a blogger, here is a good overview of what you need to know for tax purposes / blogging law: http://www.avivadirectory.com/blogger-law/
  
  
• Twitter Cuts Deal with Yahoo http://www.readwriteweb.com/archives/twitter_cuts_deal_with_yahoo.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, foursquare, google, twitter, yahoo

2/22/10

 

C3 Richmond: Web + New Media Monday Short Report

Happy Monday at C3 Richmond, Copeland Casati Media!

• FYI: Today they rolled out the next generation of Google Ad Manager: You might want to go over the new changes here: http://googleadmanager.blogspot.com/2010/02/next-generation-of-google-ad-manager.html?utm_source=gam_upgrade_email&utm_medium=email&utm_campaign=gam%2Bupgrade
  
• Extreme Firefox vulnerability, hello: http://bit.ly/d0Js4p
• Do you use Facebook? PAY ATTENTION:
  It all started when I noticed a client, who was not a "friend" of mine on Facebook, had joined a Fan Page I had just joined, caught my eye. "Awww...!" and I clicked on her profile to friend-request her.  To my surprise, there were photos of her one year old daughter, with her daughter's name, their neighborhood information... concerned, I emailed her and she changed her privacy settings accordingly.  Later that week, a friend's husband, who is not my Facebook friend, appeared on another event with me, and I did the same thing: clicked on his profile to friend request him, then, still not a friend, saw pictures of his daughter, her name, their easy-to-be-found unusual last names...!
  
  Curious, I logged out of Facebook and spot-checked a few people I knew... and was BLOWN AWAY.  Overwhelmingly their profiles revealed confidential information I am certain they would not want out in the ether.  I encourage you all to log out and see what your and your family profiles, reveal. (I never have pictures of my children's faces or names on the internet. Guess what: I may be diligent but Grandma wasn't and needed to be corrected.)
  
  Three settings everyone should know: http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?WT.mc_id=NYT-E-I-NYT-E-AT-0203-L18
  
• Here's something to chew on: What does Foursquare mean for newspapers?
  It will be interesting to see who jumps on this locally, how they use it: http://www.editorsweblog.org/analysis/2010/02/what_does_foursquare_mean_for_newspapers.php
  
• Poor Google Buzz is gettin' tied up w/PleaseRobMe.com, and I t'ain't feelin' safe:
  How to rob somebody using Google Buzz. http://bit.ly/9aDxi4
  
• I mean, SERIOUSLY, ya afraid of Buzz? Use it. Or we will keel you.
  
  
• Bloggers: Tired of people stealin' yer stuff?  How to punch back with counter-advertising. Here is a great overview on HOW people take your content: http://thesocialmediaguide.com.au/2010/02/19/how-to-stop-image-hotlinking-by-counter-punching-with-free-advertising/

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: blog, facebook, Firefox, foursquare, google, google buzz

2/17/10

 

C3 Richmond Breaks It Down: Technology was A-Buzz With Buzz This Week.

Technology was A-Buzz With Buzz This Week.

• Read about the Buzz controversy:
  
  
  • Why Google Buzz Isn't Buzzworthy: (GREAT article) http://itmanagement.earthweb.com/article.php/3864381/Why-Google-Buzz-Isnt-Buzzworthy.htm
  • Excuse the language, but this blog exemplifies what Google did not consider: An abused ex-wife's legitimate case and reaction on why this is so wrong.
  • Shortly after: "Google tweaks Buzz social hub after privacy woes" http://m.apnews.com/ap/db_16036/contentdetail.htm?contentguid=5Dpkfd68
  • Is Google Microsoft? http://m.guardian.co.uk/?id=102202&story=http://www.guardian.co.uk/technology/2010/feb/14/google-gmail-buzz-john-naughton
  • And, just in case: How to Do Everything in Google Buzz (Including Turn It Off) http://j.mp/cxNjiA
    
    
• I was interested in the Winter Olympics as a case study regarding its use of new media:
  
  
  
  • Here's a list of all US Olympic athletes on Twitter: http://bit.ly/9J2baa
  • Foursquare continues to gain ground, and big media recognizes its value: The New York Times and Foursquare Partner for the Olympics http://bit.ly/cXPPah http://bit.ly/recom
     
• Forrester Research, a technology and market research company, sparked debate with its new employee blog policy.
  
  
  
  • Here's why limiting employees’ online presence is a big mistake in journalism and elsewhere http://bit.ly/b4BTIl
  • What you can learn from Forrester's new blogging policy? http://bit.ly/9dApoC
    
    
• Foursquare user? Embracing the "Hey Look At Me" on Buzz? Well, here's a good point to consider for all you public braggarts: http://pleaserobme.com/why
  
  
• FACEBOOK FAN PAGES: Has one of your employees set up your facebook Fan Page? (**This is also to note for advertising / web agencies where clients ask for you to create their fan page:) http://tinyurl.com/yd7r3c6
  
• Remember last week's Norwegian scuba divers chasing the Google Street Maps car?
  Well, check out what Germany did.
  
• Let's end with what children can do to better the world: Amount a fourth-grade Denver class has raised since last Mar to buy and free Sudanese slaves: $35,000 http://harpers.org/x/1999/2/6

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, foursquare, gmail, google, google buzz

2/11/10

 

#SnOMG Doesn't Stop Data

No, really, #SnOMG was fun!

Until yesterday, when the blizzard hit as our children were on a school bus truckin' up Interstate 64...
But even then, once they were safe, I enjoyed it and, on my lunch break, even attempted my first cross country skiing! And I only broke one pole!!!! (I never said I was graceful.)


Here's what we rounded up this week to consider:

• What search engines say about you (and for your clients): http://adage.com/digital/article?article_id=141956
• What's publicly available info on Facebook? It's not clear, not consistent, and its flaws may surprise you. http://bit.ly/9ISL5V
• Divers in Norway seem to dislike being disturbed by the Google Maps car during their daily tanning session http://bit.ly/9GQ5wD
• Here is a great article on the collision of Google and Facebook... a big picture view: http://regulargeek.com/2010/02/10/facebook-and-google-on-a-collision-course/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+RegularGeek+%28Regular+Geek
• And Jeremiah Owyang continues the thread in "Google Buzz vs Facebook vs MySpace vs Twitter" (with which I agree).
• Continuing on this topic, here's what Harvard Biz has to say: "Google's Buzz, Twitter and the Semi-Public Life" http://s.hbr.org/ahup7K
• Like the Super Bowl? Like Twitter? Then this data should be mesmerizing fer ya.
• Missed the Super Bowl ads? Were ya focusing on the nachos (and maybe some beer) too much? Forbes has created an embedder where you can watch 'em all, once available.
  

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, google, search engine marketing, social media, social networking, trends, twitter

1/29/10

 

C3 Richmond Sums Up The Week

It's been awhile since I posted, we have been extremely busy, as always...
Here are a few notes from the last week or so...

• Facebook will be making changes to the layout of its business pages. Here's what you need to know: http://thewebissocial.com/?p=628 
• Ok, there are enough early-adopter Richmonders on now, so let's talk about Foursquare. From http://bit.ly/cN2HkS:
  
  
  
  How Foursquare Helps Consumers and Business Owners
  
  
• Some things that made me happy in the hectic past week or two:
• The use of social media to help during disaster. Too many cases involving Haiti to even begin, but think of all the aid and good it is doing...  here's two that came to mind:
  
  
  
  
  • How, through communication via cell phones, apps, and online access, people were even saved.
  • Also noted: Twitter's human touch amid the horror of Haiti
    
  
  
• An anonymous person began posting Dwell satire:
  Unhappy Hipsters
  Why did this make me giggle? Because I have always railed against the aloof supa-too-cool-for-you attitude that emanates from so much architecture / media entities.  I have always embraced an honest, "laugh at yourself tone while educating others" approach, obviously evidenced at @greenmodernkits / @copelandcasati... if you intimidate people, how are they going to feel comfortable asking you questions? 
• iPad... yeah, we know, we know...
• On our own web agency in Richmond, Virginia front, we were honored to be asked to comment on social media in Richmond Grid...
  
  
  
• I will be teaching a course giving a general overview on how to use social media for farmers on February 13th.  If you would like to register your small business for this (it's only $20!), please do so here: http://5thgrowersworkshop.eventbrite.com/
  (Also check out the fantastic other programs!!! Backyard poultry! Bee keeping! And more!)
  And more fantastic happenings: http://www.centerforruralculture.org/events.php
• Speaking of gardening... here's a nifty, practical, frugal, sensible and HUGE cold frame project I ran across and adore: http://onestraw.wordpress.com/2010/01/27/ghetto-fabulous-cold-frame-a-photo-essay/ You could say it doesn't have anything to do with media, I respond: By creating a simple blog, posting pictures and information online, someone discovered it on twitter, broadcast it out, and it reached me, now you, to maybe inspire someone to do the same.
  I. Am inspired.
  

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: facebook, foursquare, social media, twitter, voice

12/11/09

 

Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

Lalala...running fast, actually, flying.
Here's what we've got this week.

• This is what you need to know about Google Personalized Search.
• "Google Gets Its First Taste Of Facebook’s Realtime Stream" http://ff.im/-czwKH
• And guess what? Facebook Will Be Google-able (If Your Profile is Set to Public)
  Many of you balk, but know that if getting found via the web is important to you... it's something to consider, especially as realtime results pick up weight.
• People protest Social Media is for the narcissistic. Let's talk about YOU.
• Even more,
  Social Search: Customers Influence Search Results Over Brands
• *Sigh*... Stuck at home? (Um not that I ever am. No. Really.) UStream.com allows you to view, participate in events no matter where you're located. Richmond's Social Media Club used it for their focus on social media in film and music!  Watching from afar (dag), the user experience seemed much better than the trials and errors I encountered with TwitCam. I will definitely be testing out UStream the next time I... leave and do something, *anything* interesting. (Not that those cams were interesting. One was of a rocking chair. Niiiiiiiice. #NeedsALife...)
  
  
  
  
  

Still intimidated by Google Wave?
This two minute video breaks it down to the big picture:


I understand this is confusing, new territory. But it's always good to question, keep an eye out for new issues on the horizon- you never know when what you think is perpetual will be shaken. See it as liberating, be curious. In business it is good to review data, and look at unconsidered opportunity.

For all the data and facts and passionate strategy... keep yer heart, listen to your intuition... backed up, of course, with good decision-making facts. (Wonder what The Naked Portfolio Manager would say on this?)



Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: facebook, google, google wave

11/25/09

 

What are you thankful for?

Another great cause, another great success through local communities joining together to form a global one: Tweetsgiving.  Want to watch? Read the feed.

• Here's a nice overview on Web 2.0 New York... Normally I shy away from anything conference related, but the great thing about watching from afar is gleaning the content that's valuable for your firm, and your clients.
  
  
  Rashmi Sinha
  

  View more documents from tieadmin.
  
  
  
  
  
  
• Wow, Google... THIS IS BIG!
  Google Bans Tooth Whiteners And Weight Loss Ads From Network
  
  
• Do you have a FaceBook Fan Page? Did you go to send an update to fans and then get completely confused this week? Here's why, how to send an update now.
  
  
• Also, be careful on FaceBook- there is a(nother) worm afoot, spreading via user's walls. So if yer Aunt Betty suddenly has a bootie call on her profile... don't click!
  
  
• Put yer hands up in the air!
  How to write a blog using Google Wave Robot for Posterous #GoGoogle, #GoPosterous
  
  Still evaluating Posterous. I get the convenience, the numbers of jumping to it, but...
  
  I'll be keeping an eye on the Wave + Posterous stats as they emerge over the year.
  

So. 


What are YOU thankful for?

I'm thankful for great friends. We really are really fortunate in the great people whom we hold close to us.
I'm thankful for the little unexpected joys and laughs that our daily life brings us (and that I all too often share on twitter)...
I'm thankful that I can sometimes somehow help to make someone else's world better, even if I will never meet them.
I'm thankful for the internet, how it allows me to hear about and be touched by far away people, discover neat voices in my own community I had never encountered, and stay in touch with old friends that moved geographically, yet with whom I can still settle down on the couch and have a good girl talk with via skype, looking each other eye to eye as we talk.

I hope you all have a good Thanksgiving. I am very thankful.


I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, google wave, posterous

10/28/09

 

Richmond Web And Media Roundup: Halloween Edition!

• Just in time for Richmond's Zombie Walk and Halloween: Facebook sees dead people!
  
  
• It's not just about real time search. This is just the beginning... [Spooky laugh inserted here]
  
  
• If you are a blogger / active social media participant, you may have noticed the rise of aggregation sites taking your content, your voice without your permission.  These sites use your content to make money- through Google Adword sponsors, etc. and increase their site's search engine ranking in a topic, therefore ranking them higher than your own hard-wrought site's industry content.  I resent that...
  
  
  
  
  
  
  I *do* take the time to report these sites to Google, because I have found that when you discover one site is taking your content, it repeatedly does so.
  
  I've also added Google SideWiki to my arsenal - Yo, if they're gonna take my voice, then I get to write "on" their site*, telling visitors (granted, not many have SideWiki installed yet but still...) what I think! AND leaving LOTSA links to my own site.
  
  *Note: SideWiki is not technically "on" a site but within the browser.
  
  
  
  
• With that "one-two" Google punch I deal thieving websites, these September statistics from iCrossing make me feel like like it might have quite an affect on their seo... in that, if AdWords / Google penalizes them for taking other's content once it's reported, it *will* hurt them. Remove the revenue and ranking rewards, remove the motivation for sites to steal voices.
  
  
• Yes, I "get" the arguments in favor of aggregation, "all data is public"...
  but I'm not emotionally convinced. 
  
  Several sites post my content *with my permission,* which I happily grant because they are 1. publications I respect who 2. asked my permission and that are 3.industry respected and 4.link the synopsis of my content to my sites, where readers can access the full content.
  
  Yes I share my stories on the 'net... but still, my writing remains such a personal piece of me, so 'private' even though it's public... Each time I discover a new theft of content, it's like... it's like...
  they take another little piece o' mah heart now, baby...
  
  
  
• Great article in Business Week: Rise of the 'Homepreneur', which starts out with a bang:
  
  
  

  "More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake. An estimated 6.6 million home-based enterprises provide at least half of their owners' household income. Together these "homepreneurs" employ one in 10 private-sector workers, and by many measures they're just as competitive as their counterparts in commercial spaces."
  

  Not only are home-based businesses just as competitive, their employees are often happier than their cubicle-bound counterparts, therefore remaining with the successful business. This garners not only financial revenue (also benefiting the surrounding commmunity, providing jobs and revenue) but don't underestimate the cultural and environmental benefits such business models offer: no commuting,  greater satisfaction of lifestyle, healthier eating and exercise, workplace composting, less waste...
  
  Speaking of environmentally friendly, I hear some companies even have traditions like Vintage Hat Friday, where they showcase reuse and recycling, and celebrate repurposed clothes (and hats) in the work place! ; ) Our workplace was recently featured in V Magazine for many of the reasons above.
  
  
  
  
• We hope you all have a safe Halloween. If you're still scared of social, here's a good article overview that explains some top venues and why cold technology needs to always keep community in mind.
  

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, search engine marketing, seo, sidewiki, social media, voice

9/16/09

 

Weekly Media + Technology Richmond Roundup

Another frenetic week... typing fast. This week at work we have been teleconferencing through Paris, Colorado, Los Angeles, and... and... I know I'm forgetting... oh, yes:
Canada!
*Phew.*

I, for one, am looking forward to camping; not in our prefab house kit, but like we did, before: In the '60s aluminum teardrop camper, this time exploring Virginia state parks.


Like an earlier post on Personal Brands, we revisit some similar topics this week as the subject continues...


Here's our weekly Richmond roundup:

• Facebook added @mentions... Watch out, twitter! As Facebook continues to implement new functionality, it would behoove businesses to keep an active presence there.
  
  
• Richmond was discussing manners.
  I have my own thoughts and recent experience on that subject, for a later post in more detail. I *do* expect people can debate, even heatedly, without being impolite. And I do see emails, twitter, and other new media on the same level as if they were written on traditional company letterhead. Even in conversation, decorum is expected. If you, or your employees, use impolite words, it sticks... it gets around, it reflects on your brand.
  
  Hmmmmmmmmmmmm.
  
  
• Going back to industries that "get it" re: decorum in public and private- Local hat tips to @constructionlaw @valaborlaw, @gatewood5000, and @valw, legal voices providing good content. I don't know why, maybe it's because I have a lot of friends in law, but I particularly enjoy following voices in this field.
  (Believe me, doctors and many other industries currently in new media are not nearly as compelling! ...Yet. )
  
  
• If we are losing our manners as they say, is there also a reciprocal swell of kindness on twitter / Facebook?
  
  [ Or is it that people discovered and embraced the No-Follow and those in "our crowd" just seek happier voices? ]
  
  
• We are in post-Twestival wrapup.
  Richmond raised over $2,000 within 2 weeks to unexpectedly give Tricycle Gardens money to help Richmond have more food-producing community gardens!!!
  
  There were nice write-ups of the mission / event... none of it could have happened without YOU. (Check out hardworking @lalamax and @thatjonesgirl setting up for the Twestival on your right!)
  
  The sponsors, the generous auction item donors, the Richmond musicians (and especially, @rvajazz) who donated their talent to make a cool CD, the nice bloggers / news outlets who promoted the global AND local cause, and every. single. ticket. you. bought: It made a difference.
  
  
  • http://www.richmondgrid.com/index.asp?ID=107
  • http://social.richmond.com/blog/csheppard/2009/09/richmond-twestival-benefit-tricycle-gardens/
  • http://floricane.typepad.com/buttermilk/2009/08/richmonds-twestival-lands-first-sponsors.html
  • http://m.richmond.com/richmond1/db_19531
    /contentdetail.htm;jsessionid=0D4C11C5D6436865A6313956387D7D9B?contentguid=kp2g6M6U&storycount=83&detailindex=1&pn=&ps=&full=true
  • http://rvanews.com/features/5-things-45/21075
  • http://upcoming.yahoo.com/event/4229136/
  • Some great pictures of Twestival taken by Richmond's Paul Spicer!
    
    
• If you enjoy volunteering, social media is a great way to connect, galvanize.
  Right on the heels of Twestival, new worthy events spring up, a never-ceasing opportunity to ACT.
  
  Do you think people get jaded, overloaded with the Facebook events, the twitter hashtags, imploring participation? Somewhat.
  
  Considered spam?
  
  It depends on how it's approached, and it depends upon the person broadcasting, and the person receiving the information. Don't forget, YOU opted in to listen to these voices, vs. unsolicited spam.
  
  For myself, who has always enjoyed doing, I might not participate or acknowledge each event but I appreciate knowing about the cause, having the option to get involved. I don't mind the multitude of event requests on Facebook, in fact, I like to see 'em on my calendar and pretend that *maybe* I just *might* get a sitter!
  
  And really, so much of it is SO easy to do- in this case, just drop off some cans to kind retailers helping the Food Bank!
  
  
  
  
  
  
  
  
  
• Speaking of events, and good gatherings locally:
  Tonight we have Green Drinks at Savor! (I can't wait to finally meet Chef Ellie! Follow her on twitter or Facebook!)
  
  Green Drinks info here: http://bit.ly/pUN32
  The five minute topic before we break for beer is, "Reuse of materials with Habitat for Humanity!"
  
  
• Well... it has been a busy summer.
  We were so focused on our clients it took me a few months to notice I had been nicely mentioned on Planet Green... oops. : )
  
  Solar cooking is one of my favorite hobbies and I am always happy to share my experiments! [Not. All. Successful. ]
  

Thanks for listening!

...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media, the original C3 in RVA media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, press, social media, social networking, twitter

1/27/09

 

The Basics

For over ten years, we have been so fast and furious on our client's sites and strategy, we rarely pause to speak as a voice for Copeland Casati Media.
If you would like to hear us, please listen in through the following streams:

Twitter:
Copeland Casati Media (Copeland Casati) www.twitter.com/copelandcasati
Copeland Casati Media (Amy White) www.twitter.com/rvamedia
Copeland Casati Media Web Trends (Various Staff) www.twitter.com/rvaweb
Copeland Casati Media (Various Staff) www.twitter.com/C3media
Green Modern Kits www.twitter.com/greenmodernkits
RVA Green Drinks www.twitter.com/rvagreendrinks

Blogs:
The Voice of Green Modern Kits www.greenmodernkits.com/casa-ti1.htm

Newsletters:
Copeland Casati Media Newsletter
Green Modern Kits News
Green Cottage Kits News
Green Cabin Kits News

FaceBook:
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Labels: blog, facebook, twitter, voice