C3 Richmond Web + Strategy: Copeland Casati Media

12/11/09

Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

Lalala...running fast, actually, flying.
Here's what we've got this week.

This is what you need to know about Google Personalized Search.
"Google Gets Its First Taste Of Facebook’s Realtime Stream" http://ff.im/-czwKH
And guess what? Facebook Will Be Google-able (If Your Profile is Set to Public)
Many of you balk, but know that if getting found via the web is important to you... it's something to consider, especially as realtime results pick up weight.
People protest Social Media is for the narcissistic. Let's talk about YOU.
Even more,
Social Search: Customers Influence Search Results Over Brands
*Sigh*... Stuck at home? (Um not that I ever am. No. Really.) UStream.com allows you to view, participate in events no matter where you're located. Richmond's Social Media Club used it for their focus on social media in film and music! Watching from afar (dag), the user experience seemed much better than the trials and errors I encountered with TwitCam. I will definitely be testing out UStream the next time I... leave and do something, *anything* interesting. (Not that those cams were interesting. One was of a rocking chair. Niiiiiiiice. #NeedsALife...)

Still intimidated by Google Wave?
This two minute video breaks it down to the big picture:

I understand this is confusing, new territory. But it's always good to question, keep an eye out for new issues on the horizon- you never know when what you think is perpetual will be shaken. See it as liberating, be curious. In business it is good to review data, and look at unconsidered opportunity.

For all the data and facts and passionate strategy... keep yer heart, listen to your intuition... backed up, of course, with good decision-making facts. (Wonder what The Naked Portfolio Manager would say on this?)

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, google wave

# posted by Passive Solar Prefab Homes @ 10:35 AM 0 Comments

11/25/09

What are you thankful for?

Another great cause, another great success through local communities joining together to form a global one: Tweetsgiving. Want to watch? Read the feed.

Here's a nice overview on Web 2.0 New York... Normally I shy away from anything conference related, but the great thing about watching from afar is gleaning the content that's valuable for your firm, and your clients.

Rashmi Sinha

View more documents from tieadmin.
Wow, Google... THIS IS BIG!
Google Bans Tooth Whiteners And Weight Loss Ads From Network
Do you have a FaceBook Fan Page? Did you go to send an update to fans and then get completely confused this week? Here's why, how to send an update now.
Also, be careful on FaceBook- there is a(nother) worm afoot, spreading via user's walls. So if yer Aunt Betty suddenly has a bootie call on her profile... don't click!
Put yer hands up in the air!
How to write a blog using Google Wave Robot for Posterous #GoGoogle, #GoPosterous

Still evaluating Posterous. I get the convenience, the numbers of jumping to it, but...

I'll be keeping an eye on the Wave + Posterous stats as they emerge over the year.

So.

What are YOU thankful for?

I'm thankful for great friends. We really are really fortunate in the great people whom we hold close to us.
I'm thankful for the little unexpected joys and laughs that our daily life brings us (and that I all too often share on twitter)...
I'm thankful that I can sometimes somehow help to make someone else's world better, even if I will never meet them.
I'm thankful for the internet, how it allows me to hear about and be touched by far away people, discover neat voices in my own community I had never encountered, and stay in touch with old friends that moved geographically, yet with whom I can still settle down on the couch and have a good girl talk with via skype, looking each other eye to eye as we talk.

I hope you all have a good Thanksgiving. I am very thankful.

Labels: facebook, google, google wave, posterous

# posted by Passive Solar Prefab Homes @ 1:39 PM 0 Comments

10/22/09

Richmond Media + Advertising Roundup from C3, Copeland Casati Media (since 1999...)

Hope you had a chance to catch my cousin, Nancy Ross Hugo, as she discussed her book, "Remarkable Trees of Virginia" on NPR this week. Above is one tree that holds a very special place in my heart that's in her book... not to mention the children... : )

You can listen to her on With Good Reason on NPR here. The program also discusses mercury poisoning in waterways, a subject important to us all.
On to tech! Real time search, and the democratization of data, stepped forward, again this week:
At lunchtime Wednesday, Danny Sullivan wrote:

"Bing To Do Deal With Twitter, Launch Its Own Twitter Search

AllThingsD has reported that Microsoft will announce a deal with Twitter today to gather its real time data. We’re able to confirm that from a source as well and provide some additional details.
The deal will make Bing the first major search engine to have access to Twitter’s “Firehose” of tweets. It’s not exclusive, however. Google potentially could still do a deal, too."

Read it all about why this is important here! >>
And not to disappoint, right at 3 pm came the tweet from twitter's CEO...
I discovered via the web a young girl giving a compelling speech to world leaders about a precious resource: water.
Watch it here >>
And the night before, I watched some Richmond, Virginia heroes, doing their part like this young girl before you, to make our community, hence larger world, a better place.

Thanks to The Valentine Richmond History Center and its sponsors, whom each year spotlight community activists, all "Average People" who discovered a need in our local community, worked on how to address it, and strode forward to make our community better, often with few resources.

Read all about these local leaders here:

2009 Richmond History Makers

LaVerne Spurlock | James Schroeder, D.D.S. | Central Virginia Waste Management Authority
ROSMY | Mary Lou Decossaux
And for all of you using social media to sell, sell, sell: Stop, think. Sure you can search on terms that apply to your own business and reach out and engage them. But read the context.

I had just found out our child has a not just severe, but a life threatening allergy, told to carry multiple epi-pens at all times. Crushed, devastated, my-world-ending, I mentioned it on twitter.

Within seconds I received this:

I promise you that the last thing I want to do right now is hear a chirpy voice telling me to "check out" some "adorable" clothes for allergy-ridden children.

If you think EMAIL is easy to misinterpret or not convey subtleties of feeling (I'm sure this person meant well), think about how easy it is to come off wrong in 140 characters.
Back to Wave: We did a lot more testing on Wave this week, and the conference call application means that you don't need a phone with that functionality any more to pull people onto one line. I am excited to see what other applications are developed by others this year.

My fave, though, is 6Round's Video app- http://www.6rounds.com/?icode=6wave
(Except now I'm gonna have to make sure to brush my hair more often...)

To see more Google Wave apps, visit here: http://wave-samples-gallery.appspot.com
And finally, stop comparing yourself to others, focus on your own mission, your business identity and voice... it's more about how you interact with your peers, and to not hold rulers like page rank as a constant measure. Shouldn't ya have gotten over that in high school?

Ah, but right when you think you can totally dismiss the popular crowd, TechCrunch explains why it, and twitter, are still important, and that all twitter data (not just the popular crowd) will be key in future ranking results. Here's the difference: page rank is based on web sites; twitter data is interactions, often ranked in popularity, yes, but how is that twitter popularity garnered? By reaching out, connecting. So don't sit in the corner by yourself; reach out.

Don't feel like you have to try to be a cheerleader or jock, join the "typical popular crowd" - the beauty of twitter / social is that there is a community for all of us, interested in your interests. So I'll see ya in the cafeteria - I'll be at a table huddling with a good book, and you're welcome to sit with me!

Still skeptical as to why your business should be focused on social? Check out these stats.

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685