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8/30/10
Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO.
Here's a cautionary tale on why you need to be so careful about firms that sell you on SEO.
I think this article is mis-titled. It wasn't Google, it was tricky SEO firms that penalized this business.
This is why I place so much emphasis on my clients doing their own natural outreach, with their own voice, honestly. If you're hiring firms and seeing your traffic jump from a few hundred to a few thousand quickly, beware. I have yet to see a SEO firm here that is not using questionable tactics.
Building your online seo is a slow but steady climb where hard consistent building of your brand by YOU is rewarded. Quick tricks will usually come back to bite you.
Stay honest.
http://www.inc.com/magazine/20100901/how-google-cost-me-$4-million.html