Balking at Social for B2B? Here's how to overcome hurtles within your organization.

Just stumbled across a good overview on why your inhouse marketing and decision people might be resistant to expanding into new venues on the web and how your organization can implement effectively and understand the potential for opportunity.

In 2009/2010 I believe platforms like FaceBook, twitter, YouTube, etc. are where your professional and personal identity merge even for non-tech businesses (which it did for our firm awhile ago).

Don't be afraid; yes you need to tailor / edit yourself (which I do rarely ; ) ), but instead see it as opportunity to get your message in front of new enthusiasts.

This article gives a simple overview, read it here: http://www.socialmediatoday.com/SMC/70496

But before you start encouraging your employees to air their voices with swagger, I encourage you to read about encouraging a Company Team vs. individualizing the voice: (via Livingston Communications:)


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