1/29/10

 

C3 Richmond Sums Up The Week

It's been awhile since I posted, we have been extremely busy, as always...
Here are a few notes from the last week or so...

• Facebook will be making changes to the layout of its business pages. Here's what you need to know: http://thewebissocial.com/?p=628 
• Ok, there are enough early-adopter Richmonders on now, so let's talk about Foursquare. From http://bit.ly/cN2HkS:
  
  
  
  How Foursquare Helps Consumers and Business Owners
  
  
• Some things that made me happy in the hectic past week or two:
• The use of social media to help during disaster. Too many cases involving Haiti to even begin, but think of all the aid and good it is doing...  here's two that came to mind:
  
  
  
  
  • How, through communication via cell phones, apps, and online access, people were even saved.
  • Also noted: Twitter's human touch amid the horror of Haiti
    
  
  
• An anonymous person began posting Dwell satire:
  Unhappy Hipsters
  Why did this make me giggle? Because I have always railed against the aloof supa-too-cool-for-you attitude that emanates from so much architecture / media entities.  I have always embraced an honest, "laugh at yourself tone while educating others" approach, obviously evidenced at @greenmodernkits / @copelandcasati... if you intimidate people, how are they going to feel comfortable asking you questions? 
• iPad... yeah, we know, we know...
• On our own web agency in Richmond, Virginia front, we were honored to be asked to comment on social media in Richmond Grid...
  
  
  
• I will be teaching a course giving a general overview on how to use social media for farmers on February 13th.  If you would like to register your small business for this (it's only $20!), please do so here: http://5thgrowersworkshop.eventbrite.com/
  (Also check out the fantastic other programs!!! Backyard poultry! Bee keeping! And more!)
  And more fantastic happenings: http://www.centerforruralculture.org/events.php
• Speaking of gardening... here's a nifty, practical, frugal, sensible and HUGE cold frame project I ran across and adore: http://onestraw.wordpress.com/2010/01/27/ghetto-fabulous-cold-frame-a-photo-essay/ You could say it doesn't have anything to do with media, I respond: By creating a simple blog, posting pictures and information online, someone discovered it on twitter, broadcast it out, and it reached me, now you, to maybe inspire someone to do the same.
  I. Am inspired.
  

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: facebook, foursquare, social media, twitter, voice

1/18/10

 

Not An Expert

Many clients have mentioned they fear entering social media until they "get a really good grasp on the situation." I have assured them that while general pointers, links to article overviews are helpful, really, they just need to start experiencing it while remembering that if they maintain basic business poise and acumen, they'll be all right.

“DON’T WORRY IF YOU DON’T KNOW ‘ABSOLUTELY EVERYTHING’ BEFORE STARTING OUT.”

Really. You don't need to sit in a hot conference room for three hours.  If you're a client, I've explained the basics.  If you have questions, we're here to help. Read this feed, visit these sites below, but just do it.

From Intersection:
(hat tip to client and investment author, Bob Fisher of "The Naked Portfolio Manager" for sending this on)



**Read Intersection's entire post here..**.

Here is a slideshare you might enjoy seeing that is geared towards lawyers, but you can certainly apply it to your own business:
http://www.slideshare.net/guest6ff91c/lawyers-social-media-2908272

Oh, and the lawyer that is featured on slide 27, Durrette Bradshaw’s Chris Hill?  How did he get in this worldwide agency’s presentation?

He did because *I* saw the reporter request in one social platform, and then, because I know Chris on twitter, notified him: “Hey here’s a good pr / outreach opportunity for you to be in a publication since you’re a lawyer using twitter…go contact that reporter right away!”
And now his brand is being exposed worldwide…

Adverse to the long day sitting in a presentation? Read up, you'll get the picture:
Mashable's Guide To Twitter
...and Facebook...
and LinkedIn...
...should be enough to getcha started.

Labels: social media, social networking