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12/18/10
Sustainability In The New Economy, And The Right To Do So
Those of you that have met me in person have often heard my environmental angles on many things... including business.
I believe that a holistic, sustainable approach to business includes many revenue streams, where you're not just mining one job and sell, sell, sell to have that job wear deeper into the natural business of your community, but to have the ability to offer multiple skills to address your clients', hence the community's, needs.
Imagine my dismay when I heard a friend's employer had sent them a Desist Letter for a separate skill from which they were earning revenue on the weekends.
Picture this: You work in a hat factory, where you create glorious, coveted hats.
On the weekend, because of your natural gift and talent for sewing, others hire you to make pretty dresses.
Can't we all wear multiple hats? Doesn't that benefit the whole community in the end?
The employee ends up rewarded while exploring other skills, the employer gains insight and knowledge from their employee trying out new sewing methods that then might make their hats better, and the branding for having such an employee, for the employer, is usually strengthened, because, heck: YES, WE'RE THE FIRM WHERE THE FAMOUS DRESS MAKER AMY WHITE WORKS WHERE SHE ALSO PLIES HER CREATIVE SKILLS IN GRAPHIC DESIGN!
(Sorry Amy, it was just too easy, a good example within our own company and yes, we *are* thrilled you work here... and make fabulous dresses... : ) )
Besides, here at Copeland Casati Media, we know a thing or two about hats...
Business people, what do you think? Especially in The Next Economy I believe business must embrace sustainability, multiple revenue streams; and if corporations do, how can they not expect their employees to do the same?
I believe that a holistic, sustainable approach to business includes many revenue streams, where you're not just mining one job and sell, sell, sell to have that job wear deeper into the natural business of your community, but to have the ability to offer multiple skills to address your clients', hence the community's, needs.
Imagine my dismay when I heard a friend's employer had sent them a Desist Letter for a separate skill from which they were earning revenue on the weekends.
Picture this: You work in a hat factory, where you create glorious, coveted hats.
On the weekend, because of your natural gift and talent for sewing, others hire you to make pretty dresses.
The employee ends up rewarded while exploring other skills, the employer gains insight and knowledge from their employee trying out new sewing methods that then might make their hats better, and the branding for having such an employee, for the employer, is usually strengthened, because, heck: YES, WE'RE THE FIRM WHERE THE FAMOUS DRESS MAKER AMY WHITE WORKS WHERE SHE ALSO PLIES HER CREATIVE SKILLS IN GRAPHIC DESIGN!
(Sorry Amy, it was just too easy, a good example within our own company and yes, we *are* thrilled you work here... and make fabulous dresses... : ) )
Besides, here at Copeland Casati Media, we know a thing or two about hats...
Labels: business, sustainability
12/8/10
Thoughts On Rudolph.
Yes, Richmond. We killed Rudolph.What's interesting to me is to watch online reactions to The Rudolph Incident by a few local business people. Some are speaking gravely, quietly about What Others Will Think About Richmond and that's where they are wrong. Richmond. Happier cities would laugh.
Laugh. It's a nail biting drama, tragic and compelling and I could not stop snort laughing, as the slo-mo horror of the drama unfolded. You have over 400 years of history and culture, building on it daily. That includes moments like these. What would New York or Austin do? They'd celebrate, brag, and add it to their tome of Legendary Tales. Richmond is bigger, and even funnier than a balloon. Really? Are you really reduced to just Oh My Gosh People Will Think Richmond Is Only A Tabloid Balloon?
Good grief.
I can see the marketing firms now, calling the tourism and business cheerleaders: "We can help you through this." Oh, Those People's Richmond... Don't you realize that yes, your textbook history is rich, but your history also includes Dirt Woman, Ham A Ganza, a fabulous arts scene, and now, Rudolph. AWESOME. Next year, I want to go to that infamous parade. Because you never know what will happen next...
Oh... that reminds me: Speaking of creative fun:
Ham A Ganza's right around the corner!
Bring a ham, dollars, and yer humor, to benefit The Central Virginia Food Bank.
Labels: marketing
To Consider : Digital Marketing In 2011
A must read and spot on:
http://connect.icrossing.co.uk/digital-marketing-heading-2011_5990
If you are not using these "best practices" of image naming, seo friendly website construction, adding your business to Google Maps, foursquare, etc., then you will be left behind.
As the Groupon / twitter / foursquare etc. entities intersect (and merge), those active will benefit.
http://connect.icrossing.co.uk/digital-marketing-heading-2011_5990
If you are not using these "best practices" of image naming, seo friendly website construction, adding your business to Google Maps, foursquare, etc., then you will be left behind.
As the Groupon / twitter / foursquare etc. entities intersect (and merge), those active will benefit.
Labels: marketing, search engine marketing, social media
12/1/10
The Real Farmville : Civil Rights In Virginia Bit O' History
I love @Google's illustration today in recognition of the 55th anniversary of the moment Rosa Parks refused to budge...
Facebook Fans : I might have mentioned previously that Virginia has A Real Farmville...
Did you know that Farmville, and Prince Edward County, played a major role in our nation's groundbreaking legal case, Brown vs. Board of Education?
Seriously, if you did not click on that link then please do click now. Explore the entire site. Great pictures, and history on how this rural area played a big role in our nation's civil rights:
These historic towns have changed greatly, yet not much. They are the perfect balance of intellectual and local business growth, while most still value maintaining and preserving their rural culture and lifestyle.
Looking to explore Civil Rights and Civil War History?Just one and a half hours from Richmond, stop in Farmville and start your tour of the Civil Rights In Education Heritage Trail.
Take Cartersville Road from Richmond to catch one of the civil rights map points, and add Founding Father history to your experience! Cartersville Road is a gorgeous drive past 1700s and 1800s farms and history not (yet) shattered by development... Click on these map markers for more information.
After meandering to Appomattox, make sure you visit The Carver-Price Legacy Museum, and reflect again on how times have changed.
It is vital to preserve and protect this landscape. History resonates more effectively when you can read a historic marker while pondering the little-changed view...
It's a quite different experience to glance at a bit of text overlooking a parking lot...