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1/26/11
Oh, Facebook, How We Mistrust Thee...
Labels: advertising, facebook, privacy, social media, social networking
1/25/11
Get Social, Even More: Critical To SEO
I know y'all have been hearing me say this for a long time, even when critics argued differently re: twitter & no follow, etc. but now more than ever if you want your business to be found YOU MUST EMBRACE SOCIAL.
Labels: bing, google, marketing, search engine marketing, seo
1/24/11
Am I "THAT MOM?" Second Generation Ban From The Library
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I was banned by my teachers because once I checked out a book, I would disappear into its world and not hear the classroom instructions echoing from the Real World afar.
Maybe that ability to fall into the text and live it so vividly leads me to understand how my child is tasting the real emotions, which, in these books are not all healthy or good. Until his soul matures a bit more...
If I look at an apple and see rot, I avoid it. Why not the same in literature?
Would you hand your child decaying food? Or do you show them healthy grains and habits? Would you allow your child in the company of those whose morals you question? Then why in a book? They all influence the minds and bodies they touch.
Call me a prude, but in the meantime I'll spend more time taking him to absorb museums full of art, to learn camp songs and camaraderie at 4-H Camp, to while away more afternoons shooting bb's with his mom, and even: to read.
But to read stories of empathy, adversity, and overcoming odds with the help of positive friends.
Labels: analysis
1/21/11
Blogger Drops New Fonts Onto The Web
Sweet! Blogger drops new fonts onto the web:
"With a move that can only be described at “sheer brazenness,” Google’s weblog service, Blogger.com, has introduced a feature that may just be the tipping point between order and chaos in society: the introduction of 35 additional fonts to their blog service."
Read more here >> http://www.webpronews.com/topnews/2011/01/21/blogger-fonts-with-us
We recommend Blogger for our small and medium business clients because, as code needs to be changed, each person does not have to update / upgrade their local files but google does it automatically, universally, and hence, PAINLESSLY for our clients who are not comfortable messing with files and code.
Other blogging platforms may have shinier bells and whistles, but we find Blogger to have the biggest comfort level for these clients, and now, even more variety and styles with which creatively get their message across!
Labels: blogger, cms, fonts, google
1/20/11
If You're Not Local, How Can You Compete in an Increasingly Local Google?
"...there's a new type of Google Gold Rush. He's referring to getting the prime listings from Google Places, which Google will often place at the top of the SERPs. "If You're Not Local, How Can You Compete in an Increasingly Local Google?
Labels: google, local, search engine marketing, seo
1/11/11
We Are Calling About Your Google Profile...
Richmond, do not fall for this Google phone scam that is making its rounds here lately.
If you get a call,
"We are calling about your Google profile. Press 1 to get on the first page of search engines..."
It is a scam.
Read more here: http://800notes.com/Phone.aspx/1-405-283-8500/3
Labels: scams, search engine marketing, seo
44% Of Online Sharing Occurs Through Facebook.
44% of Online Sharing Occurs Through Facebook http://on.mash.to/frfJE8
What does this mean for your business?
Labels: facebook, marketing, search engine marketing
1/9/11
We Regret The Erroneous News
http://www.politico.com/news/stories/0111/47282.html
“What we’re seeing is the process of reporting breaking news, at times shakily, in real time,” Folkenflik wrote. “Before cable & web, this would have played out far more out of sight. Doesn’t exempt journalists from having to report w great care.”
Labels: news, social media
1/8/11
Has Facebook Already Peaked?
Great post from Greg Sterling: Has Facebook Already ‘Peaked’?
http://www.screenwerk.com/2011/01/08/has-facebook-aleady-peaked/
Would love to hear what client The Naked Portfolio Manager has to say...
1/6/11
Homeless Man Ted Williams Is the New Voice of Mac & Cheese
"Everybody loves a redemption story."
What I love is that even in the initial video he was upfront about his past, which is why, when more details emerged, it didn't hurt him. And congrats, Kraft, on a smart, quick move.
Read the article>> http://adage.com/article?article_id=148028
The original video>>
Labels: advertising
1/4/11
Historical Accuracy, While Preserving Timeless Tales, Today
Whether I am reading The Secret Garden, Huckleberry Finn, Gulliver's Travels, Swiss Family Robinson... I change the words, the context, the outdated language to bring the story to life, today.
This fall I surprised a squirming class of First Graders and appeared as The Mystery Reader to share with them my love of Pippi Longstocking, of whom even the teacher had not ever yet read.
Accordingly, I let the story speak from decades past, today, by inserting my own contemporary flourishes while removing others.
It's a hard line to walk, sending, with love, great stories through time, while preserving historical accuracy... and an opportunity to discuss in context.
[A friend points out that Huckleberry Finn is in the public domain. Yes, lawyers certainly can sidestep the struggle and balance of the larger historical accuracy, great storytelling... and multiple versions of the same tale... what makes art...epic, and controversial.]
What do you think?